{"id":6595,"date":"2024-10-25T07:34:02","date_gmt":"2024-10-25T07:34:02","guid":{"rendered":"https:\/\/nonplusultra.eu\/gitex-dubai\/"},"modified":"2025-05-13T12:20:46","modified_gmt":"2025-05-13T12:20:46","slug":"gitex-dubai","status":"publish","type":"post","link":"https:\/\/nonplusultra.eu\/de\/gitex-dubai\/","title":{"rendered":"GITEX DUBAI"},"content":{"rendered":"\t\t
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\nKEY TAKEAWAYS GITEX DUBAI<\/h2>\r\n <\/div>\r\n \r\n
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Unsere wichtigsten Erkenntnisse vom Gitex-Event und dem Marktbesuch in Dubai<\/b><\/p>

Unser k\u00fcrzlicher Besuch in Dubai bot zahlreiche Gelegenheiten, um den Markt vor Ort und seine Dynamiken besser zu verstehen. Als f\u00fchrendes Wirtschaftszentrum des Nahen Ostens er\u00f6ffnet Dubai spannende Perspektiven, insbesondere f\u00fcr Cloud- und Software-orientierte Unternehmen sowie f\u00fcr den Retail-Bereich. Neben dem intensiven Networking bei der Gitex-Technologiemesse und Besuchen bedeutender H\u00e4ndler konnten wir wertvolle Einblicke in lokale Strategien gewinnen, die besonders f\u00fcr Technologiefirmen und Einzelh\u00e4ndler von Bedeutung sind.<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nach intensiven Gespr\u00e4chen und zahlreichen Store Visits hier die wichtigsten Learnings und Handlungsempfehlungen:<\/strong><\/h3> <\/div>\r\n \r\n
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1. Regelm\u00e4\u00dfige Pr\u00e4senz vor Ort zahlt sich aus:<\/b><\/h6>

<\/b>Dubai zeigt, dass langfristige Partnerschaften am besten durch regelm\u00e4\u00dfige, pers\u00f6nliche Besuche gest\u00e4rkt werden. Gitex bietet hierf\u00fcr eine j\u00e4hrliche Plattform \u2013 und die Expansion nach Berlin im Mai 2025 \u00f6ffnet eine neue Verbindung nach Europa.<\/span><\/p>

2. Exklusivit\u00e4t ist entscheidend im Retail:<\/b><\/h6>

<\/b>Besonders in der Zusammenarbeit mit gro\u00dfen Retailern wie Sharaf DG ist die Exklusivit\u00e4t der Produkte entscheidend. Dubai Duty Free und Sharaf DG bevorzugen Marken, die ein exklusives Kauferlebnis bieten, bevor sie in andere M\u00e4rkte expandieren.<\/span><\/p>

3. Distributionsnetzwerke strategisch aufbauen:<\/b><\/h6>

<\/b>Die richtige Wahl der Distributoren ist entscheidend f\u00fcr eine nachhaltige Marktbearbeitung. F\u00fcr den B2B-Bereich hat sich Mindware als bew\u00e4hrter Partner etabliert, w\u00e4hrend Shift f\u00fcr Multi-Channel-H\u00e4ndler relevant ist und ABM als f\u00fchrend im Bereich \u201eRetail as a Service\u201c f\u00fcr Einzelhandelsfl\u00e4chen empfiehlt.<\/span><\/p> <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Learn How to
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\nRetail Partnerships<\/h2>\r\n <\/div>\r\n \r\n
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4. Promotoren als wichtige Sales-Ressource im Nahen Osten:<\/b><\/h6>

<\/b>Um Konsumenten direkt anzusprechen, sind lokal geschulte Promotoren wichtig. Sie verdienen zwischen 700 und 800 USD monatlich, mit zus\u00e4tzlichen Incentives bis zu 2000 USD \u2013 eine lohnenswerte Investition, um Markenpr\u00e4senz zu st\u00e4rken.<\/span><\/p>

5. Market Insight: Experiential-Marketing als Schl\u00fcssel im Nahen Osten:<\/b><\/h6>

<\/b>Durch Avantgarde und \u00e4hnliche Agenturen kann ein vollumf\u00e4nglicher Marketingplan entwickelt werden, der lokale Konsumentengruppen gezielt anspricht. Experiential-Marketing-Strategien bieten eine M\u00f6glichkeit, sich vom Wettbewerb abzuheben.<\/span><\/p>

6. Hohes Potenzial f\u00fcr Meta-Experience-Zones:<\/b><\/h6>

<\/b>Dubai bietet zahlreiche Premium-Standorte f\u00fcr interaktive Produktzonen, die exklusiv gemietet werden k\u00f6nnen. Sharaf DG beispielsweise plant neue Meta-Experience-Zones, die f\u00fcr Tech-Firmen ideal sind, um Produkte durch immersive Erlebnisse zu pr\u00e4sentieren.<\/span><\/p>

Diese Erkenntnisse bieten wertvolle Ans\u00e4tze, um den Zugang zum wachsenden Markt im Nahen Osten strategisch und profitabel zu gestalten. Verbinden Sie sich mit unseren Nahost-Experten!<\/span><\/strong><\/p> <\/div>\r\n \r\n

\r\n Contact us!<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore new
\nMarket Opportunities
\nnow!<\/h2>\r\n <\/div>\r\n \r\n
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KEY TAKEAWAYS GITEX DUBAI Unsere wichtigsten Erkenntnisse vom Gitex-Event und dem Marktbesuch in Dubai Unser k\u00fcrzlicher Besuch in Dubai bot zahlreiche Gelegenheiten, um den Markt vor Ort und seine Dynamiken besser zu verstehen. Als f\u00fchrendes Wirtschaftszentrum des Nahen Ostens er\u00f6ffnet Dubai spannende Perspektiven, insbesondere f\u00fcr Cloud- und Software-orientierte Unternehmen sowie f\u00fcr den Retail-Bereich. Neben dem […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6595","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"\nUnser Besuch bei Gitex Dubai: Innovationen und Einblicke<\/title>\n<meta name=\"description\" content=\"Mehr zu unseren Einblicken in die Gitex Messe in Dubai, alles rund um Innovation und Einblicke in die Tech-Welt!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nonplusultra.eu\/de\/gitex-dubai\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GITEX DUBAI\" \/>\n<meta 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