Insights
EMEA Retail — Insights & Strategies
Expert perspectives on consumer electronics retail, European market entry, and growth strategy.
3 posts · Brand Experiences
Retail Execution Is Category-Agnostic. We Proved It at Intersolar Europe 2026 with Huawei FusionSolar.
At Intersolar Europe 2026 in Munich (23–25 June), nonplusultra's field team was on the floor with Huawei FusionSolar — the world's leading solar exhibition, part of The smarter E Europe, which drew more than 107,000 visitors from 157 countries to roughly 2,800 exhibitors at Messe München. Huawei arrived with a clear thesis on its own stand: "Business Success across the Full Journey," built on an installer strategy that makes marketing, sales, design, installation and service easy. A full-journey strategy is only as strong as its weakest in-person touchpoint — which is exactly where field execution lives, and why a retail growth partner belongs at a B2B energy show.
Meta Launched New Smart Glasses during Cannes Lions 2026. Our People Delivered the Experience.
For the third consecutive year, nonplusultra staffed Meta Beach at the Cannes Lions International Festival of Creativity, welcoming 15,000+ visitors from 90+ countries to Meta's flagship brand activation. On 23 June 2026, Meta launched its new Meta Glasses styles mid-festival; minutes later, visitors were trying them hands-on, and the Starfire Kylie edition created with Kylie Jenner sold out on site. The real story was bigger than the launch: 25+ brand experience experts delivering a world-class visitor experience across Meta Wearables, Meta AI, and Meta Ads — year three with the same client is a different quality of work.
What Makes a Brand Experience Truly Memorable?
Memorable brand experiences are built on meaning and participation, not scale or spectacle — a distinction that came into sharp focus at Cannes Lions 2025. Co-creation has moved from buzzword to baseline expectation, and brands that led conversations did so through honest storytelling and genuine purpose, not the biggest budgets. For consumer electronics brands in EMEA, that shift translates directly to how retail activations, experience zones, and brand ambassador programmes need to be designed.
In the press
- nonplusultra vermarktet SpaceX Starlink über den EinzelhandelChannelPartner.de · Nov 2023
- SpaceX Starlink jetzt im RetailvertriebCRN.de · Nov 2023
- Vertrieb des Starlink-Dienstes startet in deutschen ElektronikmärktenElektromarkt.de · Dec 2023
- Most Influential CEO 2023 — Leading & Inspiring Brands to SuccessCEO Monthly · Aug 2023
- Erfolgsgeschichte nonplusultrascale-up.de · 2023
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