Insights
EMEA Retail — Insights & Strategies
Expert perspectives on consumer electronics retail, European market entry, and growth strategy.
2 posts · Platform Strategy
The Platform Economy Won't Save You — Here's How Consumer Electronics Brands Actually Win in EMEA
90–95% of all e-commerce growth is flowing to platforms, not to brand-owned stores. But the brands achieving breakout growth in EMEA aren't surrendering to Amazon or doubling down on D2C — they're building selective, supported positions across physical retail and the right marketplaces simultaneously. Here's what the structural data actually says, and what it means for your EMEA strategy.
The Digital Growth Playbook is Breaking: How Brands Are Rewriting Retail
Consumer acquisition costs have risen 60% and digital ROI is shrinking — but the answer is not pulling back from retail. The brands gaining ground in EMEA consumer electronics are using physical retail as a brand-building platform, not a distribution fallback. Shelf placement at MediaMarktSaturn, Currys, and Fnac is now an integrated growth tool, not a commodity cost.
In the press
- nonplusultra vermarktet SpaceX Starlink über den EinzelhandelChannelPartner.de · Nov 2023
- SpaceX Starlink jetzt im RetailvertriebCRN.de · Nov 2023
- Vertrieb des Starlink-Dienstes startet in deutschen ElektronikmärktenElektromarkt.de · Dec 2023
- Most Influential CEO 2023 — Leading & Inspiring Brands to SuccessCEO Monthly · Aug 2023
- Erfolgsgeschichte nonplusultrascale-up.de · 2023
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