Case study: XGIMI (Projectors / Display). Data-driven market entry for XGIMI in EMEA. How nonplusultra built the data infrastructure XGIMI didn't have — and turned a 120-store programme into 3–5× sell-out improvement. Challenge: XGIMI entered Europe with resource constraints that most CE brands face: "We didn't always have the data, we didn't always have the tools, we didn't even have always the budgets," as Aleksandar Naum describes. Getting retailer buy-in for a relatively unknown Chinese projector brand required patient category evangelism. Buyers had to believe in a product most consumers hadn't seen before. Without data infrastructure and retail analytics, market entry would have been built on guesswork. Aleksandar Naum's direct advice from experience: 'If you don't plan on adhering to a certain framework locally — brand budgets, retail margins, the full value chain — don't enter this market.' Approach: nonplusultra built a data-driven market entry strategy: competitive analysis, retailer segmentation, and sell-through modelling guided every decision. The team added the data layers, insights, and analytical angles that XGIMI did not have internally. nonplusultra managed distributor selection, retailer negotiations, and in-store execution, supported by real-time performance dashboards. Outcome: XGIMI secured distribution across 5+ key European markets within the planned timeline. The top-120-store programme — planned at store, SKU, and accessory level — delivered a 3–5× sell-out improvement by the client's own measurement. Data replaced guesswork and cut the market entry runway that most brands spend years navigating. Results: 5+ European markets in year one, 120 Flagship stores programme, Data-first Every decision evidence-based.