nonplusultra Mission Control team: Florian Hutterer (Co-Founder & CEO) — Florian co-founded nonplusultra in 2015 with the vision of making EMEA retail accessible for the world's best tech brands. He leads strategy, business development, and key client relationships across Europe and beyond. | Benjamin Gehring (Co-Founder & CEO) — Benjamin co-founded nonplusultra and drives operational excellence, data science, and consumer solutions. His deep expertise in retail analytics and market intelligence shapes how nonplusultra turns data into growth. | Lisa Bendisch (Head of Consumer Solutions) — Lisa heads Consumer Solutions at nonplusultra, leading brand experience, retail touchpoints, and in-store activation programmes across EMEA. Her expertise connects brand strategy to measurable in-store performance. | Patrick Feustel (Director Retail Solutions) — Patrick heads nonplusultra's Retail Solutions division, translating brand strategy into retail execution. With deep expertise in field sales and retail partnerships, he ensures every brand lands and grows in-market. | Janina Krug (Senior Finance Manager) — Janina oversees financial planning, reporting, and controlling at nonplusultra. Her work ensures the operational and commercial performance of the business is tracked, measured, and continuously improved.