Our Markets
4 territories. 118+ markets.
nonplusultra covers all of EMEA — from Northern Europe and DACH to the Middle East and Africa. Dedicated offices in London, Munich, Colmar and Dubai.
Northern Europe
7 marketsOffice: London
Nordics, British Isles — high-income, digitally advanced markets with premium consumer electronics spending.
Central & Eastern Europe
27 marketsOffice: Munich
DACH, Benelux, Balkans and Eastern Europe — the largest NPU territory by country count, anchored by Germany and the Netherlands.
Southern Europe
11 marketsOffice: Colmar
Iberian Peninsula, Italy, France and the Mediterranean — a diverse mix of mature and high-growth CE markets.
Middle East & Africa
73 marketsOffice: Dubai
GCC, Levant, Turkey, North Africa and Sub-Saharan Africa — a rapidly growing region for consumer electronics, anchored by Dubai.
GCC
Levant & Turkey
North Africa
Western & Central Africa
Eastern & Southern Africa
Market Deep-Dives