Our Markets
4 territories. 118+ markets.
nonplusultra covers all of EMEA — from Northern Europe and DACH to the Middle East and Africa. Dedicated offices in London, Munich, Colmar and Dubai.
Northern Europe
7 marketsOffice: London
Nordics, British Isles — high-income, digitally advanced markets with premium consumer electronics spending.
Central & Eastern Europe
27 marketsOffice: Munich
DACH, Benelux, Balkans and Eastern Europe — the largest NPU territory by country count, anchored by Germany and the Netherlands.
Southern Europe
11 marketsOffice: Colmar
Iberian Peninsula, Italy, France and the Mediterranean — a diverse mix of mature and high-growth CE markets.
Middle East & Africa
73 marketsOffice: Dubai
GCC, Levant, Turkey, North Africa and Sub-Saharan Africa — a rapidly growing region for consumer electronics, anchored by Dubai.
GCC
Levant & Turkey
North Africa
Western & Central Africa
Eastern & Southern Africa
Market Deep-Dives
Ready to grow in EMEA?
Every successful launch starts with
the right conversation.
Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.