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Our Markets

4 territories. 118+ markets.

nonplusultra covers all of EMEA — from Northern Europe and DACH to the Middle East and Africa. Dedicated offices in London, Munich, Colmar and Dubai.

Northern Europe

7 markets

Office: London

Nordics, British Isles — high-income, digitally advanced markets with premium consumer electronics spending.

DenmarkFinlandIcelandIrelandNorwaySwedenUnited Kingdom

Central & Eastern Europe

27 markets

Office: Munich

DACH, Benelux, Balkans and Eastern Europe — the largest NPU territory by country count, anchored by Germany and the Netherlands.

AlbaniaAustriaBelarusBelgiumBosnia and HerzegovinaBulgariaCroatiaCzech RepublicEstoniaGermanyHungaryKosovoLatviaLiechtensteinLithuaniaLuxembourgMoldovaMontenegroNetherlandsNorth MacedoniaPolandRomaniaSerbiaSlovakiaSloveniaSwitzerlandUkraine

Southern Europe

11 markets

Office: Colmar

Iberian Peninsula, Italy, France and the Mediterranean — a diverse mix of mature and high-growth CE markets.

AndorraCyprusFranceGreeceItalyMaltaMonacoPortugalSan MarinoSpainVatican City

Middle East & Africa

73 markets

Office: Dubai

GCC, Levant, Turkey, North Africa and Sub-Saharan Africa — a rapidly growing region for consumer electronics, anchored by Dubai.

GCC

BahrainKuwaitOmanQatarSaudi ArabiaUnited Arab Emirates

Levant & Turkey

ArmeniaAzerbaijanGeorgiaIranIraqIsraelJordanKuwaitLebanonPalestineSyriaTurkeyYemen

North Africa

AlgeriaEgyptLibyaMoroccoSudanTunisia

Western & Central Africa

AngolaBeninBurkina FasoCameroonCape VerdeCentral African RepublicChadDemocratic Republic of the CongoEquatorial GuineaGabonGambiaGhanaGuineaGuinea-BissauIvory CoastLiberiaMaliMauritaniaNigerNigeriaRepublic of the CongoSão Tomé and PríncipeSenegalSierra LeoneTogo

Eastern & Southern Africa

BotswanaBurundiComorosDjiboutiEritreaEswatiniEthiopiaKenyaLesothoMadagascarMalawiMauritiusMozambiqueNamibiaRwandaSeychellesSomaliaSouth AfricaSouth SudanTanzaniaUgandaZambiaZimbabwe

Market Deep-Dives

Ready to grow in EMEA?

Every successful launch starts with the right conversation.

Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.