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nonplusultra

Countries

4 territories. 117 markets.

nonplusultra covers all of EMEA — from Northern Europe and DACH to the Middle East and Africa. Dedicated offices in London, Munich, Colmar and Dubai.

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AllNorthern EuropeUK · NordicsCentral & Eastern EuropeDACH · Benelux · BalkansSouthern EuropeFrance · Italy · IberiaMiddle East & AfricaGCC · Levant · Africa

Northern Europe

7 markets

Office: London

Nordics, UK & Ireland — high-income, digitally advanced markets with premium consumer electronics spending.

Ian Baxter
Territory Lead
Ian Baxter
  • Denmark
  • Finland
  • Iceland
  • Ireland
  • Norway
  • Sweden
  • United Kingdom

Central & Eastern Europe

27 markets

Office: Munich

DACH, Benelux, Balkans and Eastern Europe — the largest NPU territory by country count, anchored by Germany and the Netherlands.

Paul Schmitt
Territory Lead
Paul Schmitt
  • Albania
  • Austria
  • Belarus
  • Belgium
  • Bosnia and Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Germany
  • Hungary
  • Kosovo
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Moldova
  • Montenegro
  • Netherlands
  • North Macedonia
  • Poland
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Switzerland
  • Ukraine

Southern Europe

11 markets

Office: Colmar

Iberian Peninsula, Italy, France and the Mediterranean — a diverse mix of mature and high-growth CE markets.

Nadia Touhami
Territory Lead
Nadia Touhami
  • Andorra
  • Cyprus
  • France
  • Greece
  • Italy
  • Malta
  • Monaco
  • Portugal
  • San Marino
  • Spain
  • Vatican City

Middle East & Africa

72 markets

Office: Dubai

GCC, Levant, Turkey, North Africa and Sub-Saharan Africa — a rapidly growing region for consumer electronics, anchored by Dubai.

Mohamed Ashraf
Territory Lead
Mohamed Ashraf

GCC

  • Bahrain
  • Kuwait
  • Oman
  • Qatar
  • Saudi Arabia
  • United Arab Emirates

Levant & Turkey

  • Armenia
  • Azerbaijan
  • Georgia
  • Iran
  • Iraq
  • Israel
  • Jordan
  • Lebanon
  • Palestine
  • Syria
  • Turkey
  • Yemen

North Africa

  • Algeria
  • Egypt
  • Libya
  • Morocco
  • Sudan
  • Tunisia

Western & Central Africa

  • Angola
  • Benin
  • Burkina Faso
  • Cameroon
  • Cape Verde
  • Central African Republic
  • Chad
  • Democratic Republic of the Congo
  • Equatorial Guinea
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Ivory Coast
  • Liberia
  • Mali
  • Mauritania
  • Niger
  • Nigeria
  • Republic of the Congo
  • São Tomé and Príncipe
  • Senegal
  • Sierra Leone
  • Togo

Eastern & Southern Africa

  • Botswana
  • Burundi
  • Comoros
  • Djibouti
  • Eritrea
  • Eswatini
  • Ethiopia
  • Kenya
  • Lesotho
  • Madagascar
  • Malawi
  • Mauritius
  • Mozambique
  • Namibia
  • Rwanda
  • Seychelles
  • Somalia
  • South Africa
  • South Sudan
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Market Deep-Dives

Germany
Central Europe
France
Western Europe
United Kingdom
Northern Europe
Netherlands
Benelux

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