All about MMS BetterWay for CE-Brands

Your Playbook for Sustainable Retail Success

Sustainability is the new shelf space currency

If you're a consumer electronics brand looking to stand out in one of Europe’s biggest retailers—MediaMarktSaturn (MMS)—getting into the BetterWay product range is no longer a nice-to-have. It's a must.

At nonplusultra, we guide brands through this transition—combining sustainability criteria with strategic retail management for real growth.

Step 1: Understand the BetterWay Criteria

The BetterWay label is MMS’s in-house sustainability badge, built on three main pillars:

  • ● Type 1 ecolabels (e.g. EPEAT, TCO, Blue Angel, TÜV)
  • ● BetterWay Energy Efficiency Criteria (developed with TÜV Rheinland for large domestic appliances)
  • ● Repairability Index (for smartphones & more)

The focus: longer product lifetime, lower energy consumption, and circularity.

 

Step 2: Align Your Product Strategy

Which products in your portfolio can realistically meet these criteria? We help you:

  • ● Perform a SKU-level analysis
  • ● Audit certifications, energy data, materials used

Recommend product optimizations or communication improvements

 

Step 3: Execute with Retail Precision

This is where nonplusultra’s RGM services kick in:

  • ● Retail Pitching: We craft compelling product stories that resonate with MMS buyers
  • ● Placement Strategy: Get BetterWay items into the right clusters—online and offline
  • ● Omnichannel Execution: Drive visibility through data-driven campaigns, shelf visibility, and store-level training

     

Bonus: Our Data science team can benchmark how BetterWay-listed SKUs perform vs. others—so you can optimize and scale.

Why It
Matters

BetterWay isn’t just about being “green”.

It’s about being retail-ready for the next generation of consumers—and MMS is placing sustainability right at the heart of their strategy.

Want to be one of the brands shaping that future?

👉 Let’s talk.

Enhance your Retail Strategy

We’ll get you BetterWay-qualified and shelf-ready in no time.

In a no-obligation consultation with our expert Lisa Bierbrauer, you will find out how we can optimize your omnichannel strategy to inspire your customers and ensure sustainable success.

Book a consultation now and get started directly with Lisa!

Start Discovery Call