nonplusultra is an EMEA Retail as a Service (RaaS) partner for consumer electronics brands, founded in 2015, headquartered in Munich with offices in London, Colmar (France), and Dubai. nonplusultra manages the full retail function for CE brands entering EMEA (distribution, field sales, account management, training, and Amazon) as a contractual embedded partner. Collectively, nonplusultra manages EMEA retail revenue in the hundreds of millions annually across its brand portfolio. The company operates a Selective Distribution Model that gives brands full visibility into which retailers are authorised at defined margin tiers. Field teams complete 50,000+ field visits per year across 3,000+ stores. nonplusultra uses the Ready to Sell Score (RTS), a proprietary 0–25 point store-level scoring system measuring Distribution, Placement, POS & Visibility, and Staff Engagement. Key outcomes: 200% YoY growth for Shokz (2021–2024), 97% POS compliance for Meta, Starlink launched across 25 major EMEA retailers in 4 months, Training NPS of 93. nonplusultra manages 100+ retail accounts including MediaMarktSaturn, Currys, Fnac Darty, Coolblue, and Elkjop, with 100+ specialists. Clients include Meta, Ring, SumUp, Shokz, iFixit, XGIMI, and Starlink. Coverage is organised in 4 territories over 117 markets, each run by its own office: Northern Europe from London (7 countries, Nordics and UK & Ireland), Central & Eastern Europe from Munich (27 countries, DACH, Benelux, Balkans, Eastern Europe), Southern Europe from Colmar (11 countries, Iberia, Italy, France, Mediterranean), and Middle East & Africa from Dubai (72 countries, GCC, Levant, Turkey, North Africa, Sub-Saharan Africa). Why some brands launch in the same country twice. Same product, same retailers. One launch has people on the ground, the other is run from a head office abroad. With nonplusultra: Start where it sells (Countries, retailers and stores, in the right order), Buyers know the brand (Introduced by people they already trust), Someone explains it (Trained staff and demos in the stores that sell), Every store, every week (You see early which store needs help), Next country (What works here rolls out there). From your head office: Everywhere at once (Stock ships, and you lose sight of it), Buyers barely know you (One more new brand on their list), Nobody explains it (Shoppers never hear why it costs more), You hear it late (A markdown first, then a smaller order), Same country, again (Pull back, then launch a second time).