BOLD AMBITIONS,
BOUNDLESS
IMPACT!

nonplusultra is a leading Retail Growth Partner inspiring tech brands to success in EMEA retail. We build the right strategy to scale up your brand.

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Our Core
Services

Your Launchpad for EMEA Retail Success — Five Expert Services, One Bold Growth Partner

Data Science

Strategic Retail
Management &
Omnichannel
Marketing

Field Sales &
Merchandising

Retail Touchpoints
& Experience Zones

Amazon &
Marketplace
Management

Core Service Overview

We put the Best in Best Practice

Our recent achievements in the retail sector showcase our unparalleled expertise and dedication, with outstanding KPIs underscoring our impactful collaborations with leading brands. Check out our Cases in the retail universe for a deep dive!

Starlinks rapid Market Entry
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Time to Market measures the duration from the initial product development phase to its availability for sale in the market. It is a critical KPI for assessing the efficiency and effectiveness of a product's launch strategy.

Our team successfully launched Starlink by SpaceX across all major consumer electronics retailers in Europe online and offline including point of sale displays within 4 months.

Time to Market
4 months
Meta achieves POS brilliance
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With an impressive POS compliance score of 97 %, we ensure that Metas points of sale maintain a consistent and impeccable look and feel across all retail stores we manage.

POS compliance
97 %
Deep Dive –
Market Entry
of Ring
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With the Ring video doorbell, we have launched one of the world's most successful smart home products on the German market. By creating a completely new category for the product, we turned the brand into an unprecedented success.
Increase in profit
5 Mio. €
Entrance to
Product - Shokz
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From listing denials to massive instore placements with big POS and brand marketing. We grew Shokz Sales at MediamarktSaturn nearly 200% year over year consecutively for the past 4 years.
consecutively grow
over 4 years
200 %
Pace: Visits, Stores Covered, People Trained
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In 2024, we are proud to have achieved over 31,000 visits in retail stores such as MediaMarktSaturn, Currys, and Fnac for the brands we represent.
Covering over 3,000 stores, our field team spans across the borders of ten countries.

covering over
3000 stores
NPS of
Trainings
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Recently, we gathered data for one of our brands in a training team. The training NPS was an impressive 93, as rated by the trainees.

NPS of
93
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Bold Ambitions, Boundless Impact.
Bold Ambitions, Boundless Impact.

Discover the minds
behind nonplusultra

Our company comprises the innovators in retail success, a dedicated team driving excellence and delivering unparalleled results for our clients.

Learn more about us
This
is
nonplusultra
Learn more about us

Retail Network Overview

We have built outstanding relationships and are deeply integrated with Europe's elite in online and offline retail – partnerships that we are very proud of! Take a look.
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FAQ - frequently asked questions are answered here for you

WHAT?

At nonplusultra we help innovative Consumer Tech brands to grow Omnichannel Retail within the EMEA Region. nonplusultra is your One-Stop-Shop for EMEA Retail, managing your Distribution Partners, Retailers (offline and online) and Brand Experience. With our different services we help brands from scale-up to big corporations with the right support at the right time.

WHY NONPLUSULTRA?
  • Save time: Faster time to market - We streamline your market entry process, ensuring your brand is quickly and efficiently established in EMEA.
  • Reduce your risks: With a proven track record of successful market entries, we minimize uncertainties and deliver reliable results.
  • 360° Convenience: Our comprehensive services cover all aspects of market entry, allowing you to focus entirely on your core business.
  • Better results: Leverage our team of specialists to achieve above-average growth while simultaneously building stable run rates and maintaining healthy markets.
WHERE?

With our headquarters in Munich, Germany, and main offices in London, UK, and Lille, France, and now starting in Dubai we operate across EMEA.

Scope of Work: 

CENTRAL EUROPE: Germany, Austria, Switzerland, Belgium, Netherlands
NORTH EUROPE: United Kingdom, Ireland, Sweden, Denmark, Norway, Finland
SOUTH EUROPE: France, Italy, Spain, Portugal
EASTERN EUROPE: Czech Republic, Slovakia, Hungary, Romania, Croatia
MIDDLE EAST: UAE, Saudi Arabia, Kuwait, Qatar

WHO?

nonplusultra was founded in 2015 in Vienna by Florian Hutterer and Benjamin Gehring and has since grown into a company with over 60 employees across EMEA. Our dedicated and dynamic team works closely with our brands to achieve our shared goals. Our team is the heart and soul of nonplusultra. Together, we work to transform retail and take your business to new heights.