Elkjøp Campus: Where Brands Meet Retail
Northern Europe’s largest tech retailer. Over 400 stores. More than 10,000 employees.
Elkjøp stands at the forefront of Nordic retail – operating across Norway, Sweden, Denmark, and Finland under well-known banners like Elgiganten and Gigantti. With deep category expertise, a wide omnichannel presence, and a high standard of customer service, Elkjøp is not only a sales engine – it’s a strategic partner for brand growth in the Nordics.
Each year, Elkjøp hosts its flagship internal training and brand showcase event – known as Elkjøp Campus. But calling it a “training” wouldn’t do it justice. It’s a unique format that brings together the entire retail ecosystem: brands, category leads, marketing teams, and – most importantly – the people on the shop floor.
A Format Few Retailers Commit To
Let’s be honest: very few retailers invest this much in educating and empowering their store staff. At Elkjøp Campus, each category – from smartphones to small domestic appliances – is represented. Hundreds of products are tested, compared, and discussed. Retailers don’t just “hear” about innovations – they experience them, challenge them, and remember them.
And brands? They show up strong. Some invest well over €100,000 into their presence. That’s not just for show – it’s because they know what this event unlocks: product understanding, brand relevance, and direct engagement with those who drive in-store decisions.
This year, over 100 leading CE brands joined. And nonplusultra was there to help several of them stand out, stay relevant, and activate sales teams with the right mix of creativity and strategy.
What we delivered –
and why it matters!
Retail events like Elkjøp Campus are about more than logos and leaflets. To make your brand memorable in a sea of competitors, you need a clear story, immersive experience, and operational excellence.
nonplusultra supported brands on multiple levels:
Stand Design & Visual Storytelling
From first sketch to on-site implementation – we translated brand DNA into real-world experiences.
Training Concept & Content Development
Whether a product needs a 60-second pitch or a deep dive workshop – we created training formats tailored to different retail roles and learning styles.
Full-Service Project Management
From logistics to last-minute adaptions – we kept everything running smoothly behind the scenes, so the brand could shine on the surface.
Staffing & Brand Representation
We provided hand-picked trainers and brand ambassadors with both product know-how and emotional intelligence to connect with the audience.
Result: More attention, more engagement, and more confidence among retail teams – the exact recipe for stronger sell-through in the weeks and months after the event.
Why we believe
in Events
like this
We believe in Events like Elkjøp Campus
Experience beats any spec sheet
In retail, products don’t sell because of specs – they sell because someone knows how to tell the story right. At Campus, salespeople experience the “wow moment” themselves. That emotion gets passed on to customers.
Real feedback, real insights
At Campus, you’re not in a bubble. You get immediate reactions from those who’ve seen hundreds of products before. That feedback is gold – and helps sharpen the way you position, train, and activate across markets.
Visibility that converts
In the retail world, awareness is worthless if it doesn't reach the frontline. Events like this create relevance where it matters – not in slides, but in real conversations. When your product is top of mind at Campus, it’s top of mind in the store.
Retail is built on relationships
In the end, trust and familiarity win. The best route into a retailer’s heart (and shelf) is through shared time, shared insights, and shared energy. That’s what Campus delivers.
The Nordics: A Key Region for Consumer Electronics
Why care so much about a training event in Norway? Because the Nordics are often seen as a benchmark market – early adopters, digital natives, and high product expectations. Success in this region often translates to learnings for other European markets. And retailers like Elkjøp are known for data-driven assortment decisions, making product activation a critical step toward growth.
For CE brands aiming to expand in Europe, Campus is not a nice-to-have – it’s a strategic touchpoint.
Our Role? Connecting the Dots
At nonplusultra, we don’t just support brands at events. We help them translate their value into retail impact. From brand activation and sales training to field services and omnichannel campaigns, our job is to make sure brands don’t just show up – they land, stay, and grow.
Elkjøp Campus is the perfect example of how we bring strategy, execution, and experience together – in one seamless process. And once the event is over, we don’t stop: we follow up with activation plans, store feedback, KPIs, and long-term support to ensure the effort turns into measurable growth.
Because retail success isn’t booked – it’s built.
