From Data Chaos to Clarity!

How Retail Analytics is Powering Consumer Electronics in Europe.

The Retail Data Dilemma in 2025

European retail in 2025 is more fragmented than ever. With over 100 retailers using different report formats, article numbers, and store naming conventions, the issue isn’t lack of data—it’s the inability to align and utilize it efficiently. For global brands, this fragmentation turns insights into noise.

At nonplusultra, we see data as more than numbers—it’s the roadmap to retail growth. Through our Holistic Retail Analytics system, we help brands navigate the chaos and turn raw data into actionable strategies that fuel market expansion and optimize performance.

The Problem: Fragmented Formats, Manual Processes, Missed Opportunities

Manual reports, multiple file formats (XLSX, TXT, ZIP, even emails), and constantly shifting structures? That’s the norm for European retail reporting. Approximately 30% of reports still arrive manually, increasing risks of inconsistency and error.

Add in the chaos of mismatched store names and article codes, and it's clear: traditional reporting is a growth blocker🚫!

Our Solution

A System built for Complexity

nonplusultra’s Holistic Retail Analytics system doesn’t just automate data collection—it validates, corrects, and harmonizes it across sources. This includes:

  • ✅ Retailer & distributor sell-in / sell-out

  • ✅ POS marketing campaigns

  • ✅ Field force visit reports

  • ✅ Store images & demographics

  • ✅ Channel marketing and external data overlays

All of this is integrated into NPU ONE—our proprietary dashboard platform—giving clients real-time insights, strategic recommendations, and exportable reports tailored to every business layer

From Static Data to Strategic Insight

Through ONE, brands gain visibility like never before. Whether it's regional comparisons, ROI by marketing activity, or identifying store-level growth opportunities—our dashboards reveal what matters most.

We deliver Quarterly Reports and Topical Sprints to focus on key performance drivers, such as seasonality, distribution gaps, or campaign effectiveness.

Proof in Performance: Razer’s Retail Uplift

When Razer partnered with nonplusultra, they didn’t just get better data—they got better results:

  • 📈  33% sales growth in stores with field visits

  • 📈  €6.6K additional revenue per covered store

  • 📈  35% weekly uplift from optimized visits

Razer: 33% higher Sales in covered stores

Challenge

Razer faced challenges in optimizing its retail execution, with inconsistent in-store visibility, varying sales performance across german locations, and limited access to actionable retail insights.

Solution

Razer partnered with nonplusultra to enhance its in-store execution through strategic merchandising, data-driven retail analytics, and field sales support. By refining its omnichannel strategy and implementing Retail Growth Management, the brand achieved greater consistency across key retail locations in the german market, driving stronger engagement and performance.

Result

With nonplusultra’s support, Razer improved its retail execution, strengthened brand visibility, and optimized sales impact across multiple European markets. The partnership led to measurable improvements in sell-through rates and set the foundation for continued expansion.

Conclusion

Our collaboration enabled Razer to elevate its german retail presence, overcome execution challenges, and drive sustainable growth in the competitive gaming market, with strong momentum for future success.
Full Case Study Razer

What’s Next: Predictive Retail Intelligence

We’re expanding our analytics capabilities by integrating:

  1. Demographic overlays
  2. AI-powered POS image recognition
  3. Sentiment analysis via surveys and third-party data

Our goal: Move brands from reactive reporting to proactive planning!🚀

Retail Analytics as a Strategic Advantage

Retail data is no longer just a reporting tool—it’s a competitive advantage. With nonplusultra, brands gain structure, speed, and strategic foresight. If you're still juggling Excel sheets and chasing reports, it’s time for change.

👉 Book your free strategy session and take the first step from chaos to clarity.

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Cosmos Together

Ready to elevate your brand? Contact Lisa Bierbrauer today and let's embark on this exciting journey together!

E-Mail Lisa Bierbrauer

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