Retail Consulting &
Strategic Partner Management
Leverage top-tier retail strategies and forge powerful partnerships with key retailers and distributors: Navigate Europe's diverse retail landscape seamlessly with strategies custom-built for your brand. Our expert analysis ensures that your entry plan is attuned to the local consumer behaviors and demands.
We ensure harmonized and strategic collaborations with the region's top distribution and retail partners, amplifying your reach.
Leveraging deep regional expertise to pinpoint the most lucrative markets and channels for your products. We ensure your strategies are aligned with the ever-changing retail environment.
Long-term roadmaps designed to consistently expand your brand's footprint across Europe. We keep your brand at the forefront of consumers' minds, both in-store and in the digital realm.
We ensure harmonized and strategic collaborations with the region's top distribution and retail partners, amplifying your reach.
Leveraging deep regional expertise to pinpoint the most lucrative markets and channels for your products. We ensure your strategies are aligned with the ever-changing retail environment.
Long-term roadmaps designed to consistently expand your brand's footprint across Europe. We keep your brand at the forefront of consumers' minds, both in-store and in the digital realm.
Tailored European Entry
End-to-End Partner Synergy
Expert Market Insight
Sustained Growth Blueprint
WrapUp
Retail Consulting & Strategic Partner Management
Our offer to you
Step confidently into Europe's retail arena with our expert retail consulting. We analyze market intricacies, forecast trends, and design a personalized market entry strategy.
How we do it
By establishing a strategic partnership with pivotal local partners and distributors, we ensure your brand seamlessly integrates and thrives in Europe's complex retail networks. It's a tailor-made approach that's been proven to work.
Important steps along the way
1. Analyze & Align
We assess the European market landscape, identifying opportunities tailored for your brand. Our insights fuel the strategy that sets the stage for your success.
2. Strategize & Connect
Craft a bespoke market entry plan and initiate partnerships with key local players, establishing a robust foundation for your European journey.
3. Integrate & Thrive
Seamlessly position your brand within Europe's retail network, supported by ongoing consultation and strategy refinement to keep you ahead in the dynamic retail industry.
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Success Stories
RING
- Challenge: In 2017, the preeminent US smart home brand RING aimed to broaden its European market presence. Faced with the diverse European retail landscape and low brand awareness, RING sought a strategic partner to ensure a successful European market entry.
- Solution: NPU engineered a bespoke Go-To-Market strategy for the DACH region, with a focus on high-performing retailers within the smart home sector. Collaborative marketing campaigns amplified brand and category recognition. Additionally, we assumed responsibility for Ring’s e-commerce facets, enhancing their Amazon rating and driving customer engagement.
- Result: Collaborating with the Ring team, we successfully sold over a quarter million devices, with every third purchase inclusive of an accessory. This marked a significant surge in brand recognition and customer engagement.
- Conclusion: Today, Ring is synonymous with leading smart home solutions across Europe. We take pride in steering their brand metamorphosis, transforming them from newcomers in 2017 to category leaders.
SUMUP
- Challenge: In 2018, Sumup, a reigning force in B2B for micro-merchants, aspired to pivot toward B2C retail. With limited in-house capacity and lack of an existing approach, they required a roadmap for retail expansion.
- Solution: Partnering with Sumup, we discerned pivotal retail partners and outlined a structured distribution plan. A focused retailer acquisition strategy rapidly augmented their market footprint, all while ensuring strategic congruence with distributors. Innovative in-store displays and national campaigns, fortified by our multichannel marketing strategies, substantially elevated Sumup’s retail visibility.
- Result: Sumup’s retail presence skyrocketed, asserting their presence in over 1,500 stores within a year. Their sales experienced a threefold surge, and they successfully trained 10,000 individuals, solidifying their position as a prominent B2C player.
- Conclusion: Sumup’s transformative growth in the B2C retail sector, navigating from zero to hero, is a real best practice example for nonplusultra's strategic planning and execution.
META
- Challenge: In 2018, META's Oculus Rift, an elite gaming VR, faced limited retail visibility in Europe, particularly in the German market. With the introduction of Oculus Go, a revamped approach was imperative.
- Solution: Partnering with Meta for Oculus Go’s launch, we devised a comprehensive Go-to-Market strategy. By accentuating chosen retail partnerships, we ensured optimum product visibility, synchronized marketing efforts, and data-driven ROI measurement. Despite legal roadblocks in 2021, we navigated the challenges, aiding Meta in maintaining their market presence and facilitating a successful comeback in 2023.
- Result: Through our partnership, Meta accomplished the sale of nearly half a million devices solely in the German retail sector alone, securing a global market share of 75% in the AR / VR domain.
- Conclusion: Through data-driven retail strategies and a comprehensive market approach, we established a strong foothold for Meta in the DACH market, enabling them to compete effectively against consoles and PC gaming, and expanding our partnership to other European markets.
SHOKZ
- Challenge: Venturing into the DACH market for the first time in 2015, Shokz encountered market challenges due to inadequate local experience, leading them to withdraw by 2017.
- Solution: Collaboratively relaunching with nonplusultra, the market potential was re-assessed. Adopting a selective, customer-centric retail approach, we concentrated on brand fortification and reputation enhancement. As the brand grew in prominence, we systematically scaled the approach, leveraging ROI data and best practices to capture a larger market segment.
- Result: Shokz witnessed an astounding growth trajectory, tripling sales within three years and expanding their presence to over 700 stores. This was amplified by the training of nearly 2,000 individuals, underscoring the brand's commitment to quality and excellence.
- Conclusion: Shokz’s turnaround in the DACH market, transitioning from turbulence to becoming a leading sports headphone brand, is a remarkable testament to nonplusultra’s strategic approach and market expertise – and we’re not done yet!
Join our team
Looking for a space to really unfold your potential? Take a look at our current vacancies and get in touch with our People & Culture team.
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