Field Sales &
Merchandising

Create eye-catching impressions, build relationships and unlock sales potentials on store level – with maximum effectiveness! Our field force operates on different visit types, to efficiently manage the different tasks that occur in-store. From strategic market development at store level, over in-store excellence and effective visual merchandising strategies, that enhance product visibility and sales, to profiling and documentation. The different visit types are tailored to meet the unique needs of your retail operations, ensuring that every action taken contributes to your retail sales and growth.

At nonplusultra, we help innovative consumer electronics brands to conquer the European omnichannel retail market. Join us on a journey to retail excellence, where innovation and strategic insights are our guiding stars.

    Proactive regional management for growth

    Strategic merchandising & POS solutions

    Comprehensive training & engagement programs

    Seamless operations via efficient warehousing

Mission to in-store Excellence

Elevate your on-ground impact. Leveraging our extensive knowledge of European retail, we consult on appealing in-store presence, effective product displays fitting the store layout and empower regional sales teams with strategies that resonate locally. Our field team is your effective partner in retail business to push retail sales and brand presentation.

How we do it

Our experienced team has a broad knowledge and network within the industry. Through continuous interactive training and feedback loops, our teams stays updated and agile in the area of field sales, ensuring that your brands are always in the best light and position to sell at retail stores.

Our field sales manager ensures that the field sales strategy is tailored to your brand's unique needs, while our retail merchandising plan ensures your products are positioned to drive sales and catch customer attention. The result? High-performing sales and a lasting brand presence.

Boost In-Store Presence!

Ready to launch your presence at the point of sale?

In a free consultation with our expert Lisa Bierbrauer, we will show you how we can bring your brand message directly to the customer. Together we will increase your visibility and create experiences that will be remembered!

Take off now and book a consultation with Lisa!

Book Discovery Call!
Strategic
Merchandising &
POS Solutions
Elevate your brand with our merchandising and POS solutions, optimizing in-store performance. Our strategic approach aligns visit plans with retail goals, requiring additional training and displays for new products, or extra placements for sales focus. We assign the right teams and visits for each task. Navigate the retail cosmos with our real-time insights, providing feedback to adapt to customer preferences. Our transparent reporting delivers actionable insights via NPUniverse, ensuring precision and collaboration.
On-Ground
Insights
Leverage advanced tools and technologies to track performance and collaborate seamlessly through NPUniverse, Performance Dashboards, and Google Workspace integration. Our Salesforce app allows customizable visits, auto-calculating scores and including pictures and reports, monitored by AI and our team. We offer 24/7 access to data, linked to Google Sheets for live weekly reporting. Our integration ensures efficient workflow, connecting KPIs and facilitating collaboration via Slack or Chatter.
Regional
Management for
Sales Growth
Boost sales with our regional strategies. Our AI-driven team enhances in-store visibility and performance, propelling your brand in the retail universe. Create a consistent, memorable shopping experience across all locations. Our solutions ensure brand recognition and trust, fueling sales growth and establishing a stellar presence in every retail setting. Our approach guarantees customers have a uniform experience, building brand loyalty and increasing sales effectiveness.
Innovative
In-Store
Displays and
Fixtures
At nonplusultra, we enhance consumer electronics retail with cutting-edge displays and fixtures that captivate customers. Our expertise and network ensure retail-compliant presentations. We evaluate seasonal merchandising for peak times like Black Friday, Christmas, and Valentine's Day. Our team elevates spaces with dynamic displays, aligning activities with store layouts to enhance customer experience. We help brands thrive in Europe's omnichannel market with advanced design and strategies.
Tools for Success: Ready to Sell Score (RTS)
Our Ready to Sell Score (RTS) combines key performance indicators into a score for each touchpoint, optimizing execution and sales. Our data shows a direct link between RTS and performance, combining availability, distribution, fixture type, and staff engagement into a score. Our 0-25 point system indicates store performance and improvement areas. Stores are classified by RTS, helping achieve stellar retail performance. RTS guides your brand to market success, ensuring optimal retail execution.
Merchandise
Material
Warehousing &
Logistics
We streamline logistics to support retail operations, starting with asset creation tailored to partner needs while following brand guidelines. We produce trade-marketing assets with trusted partners, including POS materials and custom displays. Our logistics partner ensures efficient distribution, processing orders from NPUniverse, delivering in 48 hours, and tracking stock levels. This approach guarantees consistent brand representation from design to delivery, engaging customers effectively.
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Important steps along the way

Acquire & Align

Identify the best retail outlets, negotiate partnerships, and onboard new stores into your brand's network.

Train & Empower

Conduct comprehensive training sessions for retail staff, ensuring they're well-versed with your products, brand ethos, and sales strategies tailored for the European market.

Display & Engage

Deploy captivating in-store displays and equip sales teams with effective tools and strategies. Continuously monitor and iterate based on store-level feedback to optimize sales and customer engagement.

Success Stories Ring

Challenge

In 2017, the preeminent US smart home brand RING aimed to broaden its European market presence. Faced with the diverse European retail landscape and low brand awareness, RING sought a strategic partner to ensure a successful European market entry.

Solution

NPU engineered a bespoke Go-To-Market strategy for the DACH region, with a focus on high-performing retailers within the smart home sector. Collaborative marketing campaigns amplified brand and category recognition. Additionally, we assumed responsibility for Ring’s e-commerce facets, enhancing their Amazon rating and driving customer engagement.

Result

Collaborating with the Ring team, we successfully sold over a quarter million devices, with every third purchase inclusive of an accessory. This marked a significant surge in brand recognition and customer engagement.

Conclusion

Today, Ring is synonymous with leading smart home solutions across Europe. We take pride in steering their brand image, transforming them from newcomers in 2017 to category leaders.

Success Stories Sumup

Challenge

In 2018, Sumup, a reigning force in B2B for micro-merchants, aspired to pivot toward B2C retail. With limited in-house capacity and lack of an existing approach, they required a roadmap for retail expansion.

Solution

Partnering with Sumup, we discerned pivotal retail partners and outlined a structured distribution plan. A focused retailer acquisition strategy rapidly augmented their market footprint, all while ensuring strategic congruence with distributors. Innovative in-store displays and national campaigns, fortified by our multichannel marketing strategies, substantially elevated Sumup’s retail visibility.

Result

Sumup’s retail presence skyrocketed, asserting their presence in over 1,500 stores within a year. Their sales experienced a threefold surge, and they successfully trained 10,000 individuals, solidifying their position as a prominent B2C player.

Conclusion

Sumup’s transformative growth in the B2C retail sector, navigating from zero to hero, is a real best practice example for nonplusultra's strategic planning and execution.

Success Stories Meta

Challenge

In 2018, META's Oculus Rift, an elite gaming VR, faced limited retail visibility in Europe, particularly in the German market. With the introduction of Oculus Go, a revamped approach was imperative.

Solution

Partnering with Meta for Oculus Go’s launch, we devised a comprehensive Go-to-Market strategy. By accentuating chosen retail partnerships, we ensured optimum product visibility, synchronized marketing efforts, and data-driven ROI measurement. Despite legal roadblocks in 2021, we navigated the challenges, aiding Meta in maintaining their market presence and facilitating a successful comeback in 2023.

Result

Through our partnership, Meta accomplished the sale of nearly half a million devices solely in the German retail industry alone, securing a global market share of 75% in the AR / VR domain.

Conclusion

Through data-driven retail strategies and a comprehensive market approach, we established a strong foothold for Meta in the DACH market, enabling them to compete effectively against consoles and PC gaming, and expanding our partnership to other European markets.

Success Stories Shokz

Challenge

Venturing into the DACH market for the first time in 2015, Shokz encountered market challenges due to inadequate local experience, leading them to withdraw by 2017.

Solution

Collaboratively relaunching with nonplusultra, the market potential was re-assessed. Adopting a selective, customer-centric retail approach, we concentrated on brand fortification and reputation enhancement. As the brand grew in prominence, we systematically scaled the approach, leveraging ROI data and best practices to capture a larger market segment.

Result

Shokz witnessed an astounding growth trajectory, tripling sales within three years and expanding their presence to over 700 stores. This was amplified by the training of nearly 2,000 individuals, underscoring the brand's commitment to quality and excellence.

Conclusion

Shokz’s turnaround in the DACH market, transitioning from turbulence to becoming a leading sports headphone brand, is a remarkable testament to nonplusultra’s strategic approach and market expertise – and we’re not done yet!
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Learn more about us
Business Intelligence 
& Data Analytics
Amazon & 
Marketplace 
Management
Strategic Retail Management & Omnichannel 
Marketing
Field Sales & 
Merchandising
Retail Touchpoints & 
Media Markt Saturn Experience Zones