Cases

We lead inspiring brands to success.
We lead inspiring brands to success.

Unveiling Our Stellar
Achievements in Retail

At nonplusultra, we've charted a course through the retail galaxy, forging successful partnerships and propelling businesses to new heights with our expert consulting services. Our mission is to deliver groundbreaking solutions that resonate with consumers and drive business growth.

From optimizing operations to revitalizing customer experiences, our journey is filled with milestones that showcase our expertise and dedication. We've worked with leading names in the retail space, helping them navigate the competitive landscape and achieve stellar results.

To provide a deeper insight into our methods and successes, we offer detailed case studies for select collaborations. These case studies serve as navigational beacons, illustrating the strategic thinking, creativity, and execution that underpin our work. They highlight how we've harnessed our knowledge to deliver out-of-this-world results, ensuring our partners stand out in the retail universe.

Discover how nonplusultra can help your business reach for the stars. Explore our case studies to see the impact of our work and envision the future of your brand's journey with us.

Explore Our
Pioneering
Client
Collaborations

We have excellent relationships with
Europe's online and offline retail elite -
partnerships that we are very proud of!
See for yourself.

Open up Europe for Ring

Challenge

In 2017, the preeminent US smart home brand RING aimed to broaden its European market presence. Faced with the diverse European retail landscape and low brand awareness, RING sought a strategic partner to ensure a successful European market entry.

Solution

NPU engineered a bespoke Go-To-Market strategy for the DACH region, with a focus on high-performing retailers within the smart home sector. Collaborative marketing campaigns amplified brand and category recognition. Additionally, we assumed responsibility for Ring’s e-commerce facets, enhancing their Amazon rating and driving customer engagement.

Result

Collaborating with the Ring team, we successfully sold over a quarter million devices, with every third purchase inclusive of an accessory. This marked a significant surge in brand recognition and customer engagement.

Conclusion

Today, Ring is synonymous with leading smart home solutions across Europe. We take pride in steering their brand metamorphosis, transforming them from newcomers in 2017 to category leaders.

SumUp simplifies small business

Challenge

In 2018, Sumup, a reigning force in B2B for micro-merchants, aspired to pivot toward B2C retail. With limited in-house capacity and lack of an existing approach, they required a roadmap for retail expansion.

Solution

Partnering with Sumup, we discerned pivotal retail partners and outlined a structured distribution plan. A focused retailer acquisition strategy rapidly augmented their market footprint, all while ensuring strategic congruence with distributors. Innovative in-store displays and national campaigns, fortified by our multichannel marketing strategies, substantially elevated Sumup’s retail visibility.

Result

Sumup’s retail presence skyrocketed, asserting their presence in over 1,500 stores within a year. Their sales experienced a threefold surge, and they successfully trained 10,000 individuals, solidifying their position as a prominent B2C player.

Conclusion

Sumup’s transformative growth in the B2C retail sector, navigating from zero to hero, is a real best practice example for nonplusultra's strategic planning and execution.

Empowering Global Digital Connections with Meta

Challenge

In 2018, META's Oculus Rift, an elite gaming VR, faced limited retail visibility in Europe, particularly in the German market. With the introduction of Oculus Go, a revamped approach was imperative.

Solution

Partnering with Meta for Oculus Go’s launch, we devised a comprehensive Go-to-Market strategy. By accentuating chosen retail partnerships, we ensured optimum product visibility, synchronized marketing efforts, and data-driven ROI measurement. Despite legal roadblocks in 2021, we navigated the challenges, aiding Meta in maintaining their market presence and facilitating a successful comeback in 2023.

Result

Through our partnership, Meta accomplished the sale of nearly half a million devices solely in the German retail sector alone, securing a global market share of 75% in the AR / VR domain.

Conclusion

Through data-driven retail strategies and a comprehensive market approach, we established a strong foothold for Meta in the DACH market, enabling them to compete effectively against consoles and PC gaming, and expanding our partnership to other European markets.

Shokz Triumphs in DACH Turnaround

Challenge

Venturing into the DACH market for the first time in 2015, Shokz encountered market challenges due to inadequate local experience, leading them to withdraw by 2017.

Solution

Collaboratively relaunching with nonplusultra, the market potential was re-assessed. Adopting a selective, customer-centric retail approach, we concentrated on brand fortification and reputation enhancement. As the brand grew in prominence, we systematically scaled the approach, leveraging ROI data and best practices to capture a larger market segment.

Result

Shokz witnessed an astounding growth trajectory, tripling sales within three years and expanding their presence to over 700 stores. This was amplified by the training of nearly 2,000 individuals, underscoring the brand's commitment to quality and excellence.

Conclusion

Shokz’s turnaround in the DACH market, transitioning from turbulence to becoming a leading sports headphone brand, is a remarkable testament to nonplusultra’s strategic approach and market expertise – and we’re not done yet!
1 / 4
This
is
nonplusultra
Learn more about us
Business Intelligence 
& Data Analytics
Amazon & 
Marketplace 
Management
Strategic Retail Management & Omnichannel 
Marketing
Field Sales & 
Merchandising
Retail Touchpoints & 
Media Markt Saturn Experience Zones