About nonplusultra
Distribution, field sales, data, and marketplace: run as your embedded EMEA team.
We set up and manage your European retail channels: distributor strategy, in-store execution, data intelligence, and marketplace management. You keep full control and contractual ownership throughout. 100+ specialists. 118+ markets across 4 territories. 50+ brands launched across EMEA.
Founded in 2015 in Vienna by Florian Hutterer and Benjamin Gehring, nonplusultra is an EMEA Retail Growth Partner for consumer electronics brands: 100+ specialists, 25+ active clients, and 50+ brands launched across EMEA since founding. From a Munich headquarters with offices in London, Colmar, and Dubai, we run European retail for brands including Meta, Shokz, SumUp, Ring, iFixit, XGIMI, and Starlink.
Our Story
Bold Ambitions, Boundless Impact
The hard part was never the product.
How two people who lived the pain of European retail expansion built the partner they wished they had had.
Read our story →Our Coverage
4 territories. All of EMEA.
Which countries do we cover?
4 territories, 118+ markets — see the full list on our markets page.
Our Core Values
Five principles that don't change.
We don't take ourselves too seriously.
The passion for our business and the personal relationships we embrace with our colleagues help us reach our ambitions in a positive and joyful way.
We act based on our values and build long-lasting partnerships.
We treat our partners and team members with respect. We care personally while challenging directly. Our communication is always open, transparent, and free from politics.
We are proactive and own our business.
We are deeply integrated with our partners and create win-win solutions before they ask. We grab the steering wheel and proactively drive our business to the next level.
We argue based on observations instead of assumptions.
Our communication is supported by reliable, relevant data. Combined with our expertise, we transform insights into clear recommendations — enabling partners to always make informed decisions.
We are actively facing challenges to keep growing.
We seek continuous improvement — constantly leaving our comfort zone, going new ways, and living a culture that allows mistakes, learning, and building on them.
Ready to grow in EMEA?
Every successful launch starts with
the right conversation.
Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.