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nonplusultra is your partner for growth and performance in European omnichannel retail. In the CE sector (consumer electronics), entering the European omnichannel retail market usually presents several challenges. Here are the top 10:

1. Localization: Every country and region requires tailored approaches for marketing, legal compliance, and customer engagement.
2. The right distribution setup (distributors + retail partners): Finding and managing the right distributors and retail partners in the diverse European landscape is highly challenging but crucial for success.
3. Diverse retail landscape: The retail landscape in Europe is highly fragmented, with many players and differing consumer behaviors across regions. Most partners operate very decentralized, requiring management at the regional level.
4. Price stability: Maintaining consistent pricing across different markets is increasingly difficult due to legal frameworks and competitive pressures.
5. Lack of local teams: Effective market management is hindered by the lack of local teams, often leading to frustration among all stakeholders due to time zone differences and language barriers.
6. Lack of transparency: Brands often struggle with a lack of insights into distributor activities, as well as their sales figures and inventory levels. As a result, determining the return on investment (ROI) for the region is difficult, leading to inefficiencies.
7. Lack of data: Insufficient data and market intelligence make it challenging to make informed decisions and effectively optimize strategies.
8. Marketing and brand awareness: Building brand awareness and executing effective marketing campaigns in diverse markets requires significant resources and a deep understanding of local target customers and marketing channels.
9. Legal compliance: Navigating the different regulatory requirements in various European countries is complex, requires specialized knowledge, and often results in significant fines if not properly adhered to.
10. Physical touchpoints: Many companies struggle to find suitable spaces for pop-ups, shop-in-shops, or similar physical presences and to ensure full implementation, including staffing, to engage with their target customers.

We have created a guide on this topic: European Retail Checklist

Graphic Retail Network

We offer a comprehensive range of services, including market entry strategies, development of distribution and retail partnerships, localization, merchandising, POS solutions, staff training, marketing campaign management, and data-driven ROI analyses.

No, we do not act as a distributor; however, we are a trusted partner to the most renowned distributors in Europe and are happy to onboard the right partner for your brand and product. nonplusultra acts as a regional extension of your sales and marketing team and manages these partnerships for and together with you.

Absolutely! Our team has extensive experience and know-how to support you within all indirect channels, both online and offline. We actively manage Amazon or support your team in efficiently improving and localizing your brand presentation. We can work in a seller and vendor setup. Due to our long-term partnership with Ring (an Amazon company) and the Amazon Devices team, we also have an excellent relationship with Amazon and can leverage fast-tracks wherever possible.

Our team has extensive experience in navigating the fragmented European retail market. We provide tailored strategies for each region, leveraging local insights and partnerships to ensure successful market penetration. A very important factor for us is managing partnerships locally, which is why we have a nonplusultra hub and fully employed team members in every key region.

Over many years, we have built a proven Growth Framework that can be implemented with each brand and partner to manage a selective and legally compliant pricing strategy.

We hold long-term partnerships to the leading players in retail and distribution and have celebrated many joint successes together. Working with us, you have the opportunity to directly plug into this high-quality network. Also, if you aim to work with a partner that’s new to us, our team of educated business development specialists will be happy to open and build this new relationship for you.

We provide guidance on navigating the varying regulatory requirements across European countries and partner with certified companies providing detailed compliance checks and services that are legally reliable.

Our in-house team consits of local experts across all European key regions. They are happy to provide on-the-ground support, ensuring effective communication and operations across the continent.

We provide comprehensive transparency and insights into store-level sales and ROI through our advanced analytics and reporting tools. Our services include:

• Detailed Sales Data: Access to granular sales data across different stores, regions, and product lines.
• Real-time Reporting: Real-time tracking and reporting of sales performance to help you make informed decisions quickly.
• ROI Analysis: In-depth ROI analysis of marketing and promotional activities, helping you understand which strategies are most effective.
• Custom Dashboards: Tailored dashboards that provide a clear overview of key metrics and performance indicators.
• Market Insights: Regular insights into market trends and consumer behavior to help you stay ahead of the competition.
• Predictive Analytics: Utilize predictive analytics to forecast future sales trends and adjust strategies accordingly.
• Transparency in Distributor and Partner Performance: Detailed reports on the performance of your distributors and retail partners to ensure optimal collaboration and efficiency.

These tools and insights enable you to optimize your sales strategies, enhance your market presence, and maximize your ROI.

We help brands find suitable locations, design engaging physical touchpoints, manage staffing, and ensure seamless execution to enhance brand presence and consumer engagement. As one of our core projects, we are happy to provide exclusive access to Media Markt Saturn’s “Experience Zones” concept in hundreds of A+ locations across Europe.

We assist brands with Market Development Fund (MDF) processing through a combination of strategic management and our proprietary NPUOne tool based on Salesforce technology. Our approach includes:

• Strategic Budget Management: We help you plan and allocate your MDF strategically to maximize marketing impact and return on investment.
• Exclusive Access: Our proprietary tool, NPUOne, streamlines the MDF processing workflow, ensuring efficient fund management and tracking.
• Comprehensive Reporting: Detailed reports on MDF usage and performance, providing transparency and insights into the effectiveness of your marketing activities.
• Compliance and Documentation: Ensuring that all MDF activities comply with relevant guidelines and documenting every step for accountability and audit purposes.
• Optimization of Funds: We analyze the performance of past MDF initiatives to refine and optimize future fund allocations, ensuring continuous improvement in marketing effectiveness.
• Support and Training: Providing ongoing support and training for your team to effectively manage and utilize MDF resources.

Our goal is to ensure that your MDF is used efficiently, driving significant growth and enhancing your brand’s presence in the market.

We provide specialized training and engagement programs designed to equip retail store staff with the skills and knowledge necessary to effectively promote your brand and products. Our programs include:

• Product Knowledge Training: Comprehensive sessions that cover the features, benefits, and unique selling points of your products, ensuring staff can confidently assist customers and answer their questions.
• Sales Techniques: Advanced sales training that includes strategies for upselling, cross-selling, and building strong customer relationships. Techniques are tailored to fit different retail environments and customer profiles.
• Customer Service Excellence: Training focused on enhancing customer service skills, including handling complaints, creating positive shopping experiences, and fostering customer loyalty.
• Brand Engagement: Workshops designed to immerse staff in your brand’s values, mission, and story. This ensures they can effectively communicate your brand identity and connect with customers on a deeper level.
• Visual Merchandising: Instruction on best practices for product presentation, including creating engaging displays, optimizing shelf space, and maintaining visual appeal to attract and retain customer interest.
• Retail Technology Training: Training on using retail technology and tools, such as POS systems, customer relationship management software, and analytics tools, to streamline operations and improve sales efficiency.
• Local Market Insights: Programs that provide insights into local market trends, consumer behaviors, and cultural nuances, enabling staff to tailor their sales approach to different demographics and regions.
• Ongoing Learning and Development: Continuous education opportunities through webinars, refresher courses, and access to an extensive resource library to keep staff updated on industry developments and new strategies.
• Incentive and Recognition Programs: Engagement initiatives that include performance-based incentives and recognition schemes to motivate staff and reward their achievements.
• Interactive and Practical Training: Hands-on training sessions and role-playing exercises to practice and reinforce learned skills in real-world scenarios.

These tailored programs aim to empower retail store staff, enhance their capabilities, and ensure they are fully engaged and motivated to drive your brand’s success at the retail level.

We develop and implement integrated omnichannel strategies that maintain a uniform brand message while adapting to the unique aspects of each channel, ensuring a seamless customer experience.

We have decided to put a strong focus on innovative technical consumer goods and the consumer electronics market..

Our company stands out from other consulting firms due to our deep local market knowledge, extensive network of partners, and customized strategies tailored to each client’s unique needs. We have a proven track record of helping leading brands like Meta, Ring (Amazon Devices), Shokz, and Starlink (SpaceX) achieve significant growth and retail excellence. Our data-driven approach leverages advanced analytics for transparent, insightful decision-making, while our commitment to innovation ensures we provide cutting-edge solutions. We offer comprehensive services from market entry to marketing management and retail staff training, maintaining agility and flexibility to adapt to changing conditions. Our focus on long-term partnerships, cultural fit, and shared values fosters successful collaborations and sustained success in the European omnichannel retail market.

Yes, we tailor our strategies and solutions to meet the specific needs and goals of each client, ensuring maximum effectiveness and impact. Still, we use our Growth Framework for maximum efficiency and time to market.

We believe in close collaboration with our clients and long term relationships. We maintain open communication, and provide regular updates and feedback to ensure alignment and success. We choose our clients and partners carefully to ensure cultural fit and joint targets and way of work. We are very proud, that we are able to work with some of the greatest tech brands, pioneering in their category, for several years.