Unlock Your Brand’s Full Retail Potential

 

Strategic Retail Growth Management – Data-Driven, Omnichannel, and Scalable.

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    WHY
    We want to empower Tech Brands to thrive in EMEA Retail!
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    HOW
    Through bold strategies and seamless execution our Experts will find the right solution for your Retail Challenge.
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    WHAT
    nonplusultra is your One-Stop-Shop for Retail in EMEA, managing your Distribution Partners, Retailers (offline and online) and Brand Experience.
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    WHERE
    With our Headquarter in Munich, Germany and main offices in London, UK and Lille, France we are active in whole EMEA.
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How we do it

By establishing a strategic partnership with the right local partners like retail buyers and procurement as well as distributors, we ensure your brand seamlessly manages all omnichannel touchpoints and thrives in Europe's complex retail networks. Our experienced local teams take care of the joint business planning and your retail operations why you have full control and transparency. It's a tailor-made approach that's been proven to work.

    Tailored go-to-market strategies

    Expert distributor management

    Integrated multichannel campaigns

    Budget management and MDF processing

    ROI analysis for data-driven decision-making

Success Stories Meta

Challenge

In 2018, META's Oculus Rift, an elite gaming VR, faced limited retail visibility in Europe, particularly in the German market. With the introduction of Oculus Go, a revamped approach was imperative.

Solution

Partnering with Meta for Oculus Go’s launch, we devised a comprehensive Go-to-Market strategy. By accentuating chosen retail partnerships, we ensured optimum product visibility, synchronized marketing efforts, and data-driven ROI measurement. Despite legal roadblocks in 2021, we navigated the challenges, aiding Meta in maintaining their market presence and facilitating a successful comeback in 2023.

Result

Through our partnership, Meta accomplished sales figures of nearly half a million devices solely in the German retail sector alone, securing a global market share of 75% in the AR / VR domain.

Conclusion

Through data-driven retail strategies and a comprehensive market approach, we established a strong foothold for Meta in the DACH market, enabling them to compete effectively against consoles and PC gaming, and expanding our partnership to other European markets.

Success Stories Sumup

Challenge

In 2018, Sumup, a reigning force in B2B for micro-merchants, aspired to pivot toward B2C retail. With limited in-house capacity and lack of an existing approach, they required a roadmap for retail expansion and store operations.

Solution

Partnering with Sumup, we discerned pivotal retail partners and outlined a structured distribution plan. A focused retailer acquisition strategy rapidly augmented their market footprint, all while ensuring strategic congruence with distributors. Innovative in-store displays and national campaigns, fortified by our multichannel marketing strategies, substantially elevated Sumup’s retail visibility.

Result

Sumup’s retail presence skyrocketed, asserting their presence in over 1,500 stores within a year. Their sales experienced a threefold surge, and they successfully trained 10,000 individuals, solidifying their position as a prominent B2C player.

Conclusion

Sumup’s transformative growth in the B2C retail sector, navigating from zero to hero, is a real best practice example for nonplusultra's strategic planning and execution as well as customer support.
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Let’s Talk About Growing Your Brand!

Ready to take your retail presence to the next level? Let’s discuss how our Experts can drive real impact for your brand!🚀

Enhance your Retail Strategy

Ready to take your retail strategy to the next level?

In a no-obligation consultation with our expert Lisa Bierbrauer, you will find out how we can optimize your omnichannel strategy to inspire your customers and ensure sustainable success.

Book a consultation now and get started directly with Lisa!

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