Business Intelligence & Data Analytics

Unlock the power of data by our advanced retail data science and strategic business intelligence: Conquer the complexities of the European market with agile analytics tailored for your brand. Our expert solutions bridge the gap between centralized oversight and localized insights, ensuring your strategies are finely tuned to the dynamic market landscape.

Empower your decisions with global reporting and insights. Our real-time dashboards reveal consumer behavior, helping you stay ahead and make data-driven choices.

    Advanced retail data science

    Comprehensive global reporting and actionable insights

    Customized individual and real-time dashboards

    Strategic business intelligence for informed decision-making

Mission to Unlock Data

Wondering what business intelligence is and how it can boost your brand with AI? Discover our solutions and how we've supported retail brands in data management.

Our advanced retail data science tools help you understand market trends and consumer preferences. Stay proactive with strategic business intelligence, keeping your brand at the forefront in-store and online.

Navigate Europe’s diverse market with precision, adapting your strategies seamlessly. Make informed decisions, understand consumer behavior, and leverage data to enhance your market presence and profitability.

Unlock your brand's full potential and fuel growth with modern business intelligence and data analysis.

How we do it

At nonplusultra, we blend strategic planning with innovative execution to elevate your brand’s presence and performance in the European retail market. Our BI solutions are tailored to the needs for brands to stand out in European omni-channel retail. Ready to transform your data into actionable insights? Partner with nonplusultra for unparalleled expertise in retail analytics and strategic business intelligence, and watch your brand launch to new heights.

Through using our own business intelligence tools we offer your brand a comprehensive view of the European market's dynamics. With these insights, you can anticipate shifts, understand consumer behavior, and refine your business decisions. We turn raw data into your brand's competitive advantage. Unleash the benefits of business intelligence with our analytics team.

Unlock Data Insights!

Ready to unlock your full potential through data analytics?

In a free consultation with our expert Lisa Bierbrauer, we’ll show you how to optimize your business decisions with data-driven insights. Let’s work together to create a tailored strategy that strengthens your brand and drives growth!

Book your consultation now and get started with Lisa!

Book Discover Call
Advanced Retail
Data Science
At nonplusultra, we use advanced analytics to uncover hidden patterns and trends, driving strategic decisions and gaining a competitive edge in the European market. Our retail data science capabilities empower brands to navigate complex market dynamics confidently, making data-driven moves. This approach ensures precise market understanding, enabling brands to make informed strategic choices and maintain leadership in the retail sector.
Comprehensive
Reporting and
Actionable Insights
Gain insights from extensive data analysis to optimize retail strategies and achieve maximum ROI. Our reporting provides in-depth clarity for informed decision-making. By transforming data into actionable insights, we propel your brand forward, ensuring every strategic move is optimized for success. This approach enhances performance across all channels, empowering brands to act decisively and effectively in the competitive market landscape.
Customized
Individual and
Real-Time
Dashboards
Access key metrics with tailored, real-time dashboards that enable proactive decision-making. Stay ahead of trends and respond to opportunities swiftly. Our real-time analytics allow continuous performance monitoring and necessary adjustments to maintain a competitive edge. These dashboards are customizable, offering insights into key performance indicators that drive strategic decisions and ensure your brand remains agile and responsive to market changes.
Strategic
Business Intelligence
Empower your organization with advanced analytics and predictive modeling. Our business intelligence tools offer foresight for informed decisions, keeping you aligned with market movements. These tools anticipate market shifts, allowing you to adjust strategies for sustained growth and market leadership. By leveraging strategic insights, your brand can navigate challenges effectively, ensuring a strong market presence and continuous advancement in a dynamic environment.
Retail
Analytics
Harness the full potential of your data with our retail analytics services. We collect and analyze sales and marketing data, transforming raw data into insightful graphs and reports. Our CRM provides detailed analysis to inform decisions and drive growth, revealing hidden trends and opportunities. For marketing and merchandising, we track ROI and provide predictive analytics, ensuring strategic initiatives are data-driven and aligned with market goals.
Our BI Platform
NPUniverse
NPUniverse, our Salesforce-based analytics tool, is our single source of truth. It provides 24/7 access to customizable dashboards for performance tracking. These dashboards enable KPI interaction and seamless team collaboration via Slack or Chatter. Our performance dashboard allows mobile input with customizable questionnaires and reports, monitored by AI. We offer 24/7 access to raw data and exports, ensuring data is accessible and actionable.
Ready-to-Sell
Score (RTS)
Our Ready-to-Sell Score (RTS) combines key performance indicators into one score for each touchpoint, ensuring optimal execution and sales performance. RTS evaluates factors like availability and staff engagement, providing insights for retail optimization. Our scoring system highlights areas for improvement, directly correlating with sales performance. With RTS, brands can implement measures to boost scores, driving sales growth and enhancing retail strategy.
Seamless MDF
Processing
We streamline Market Development Funds (MDF) processing with NPUniverse, ensuring efficient and strategic deployment. Leveraging Salesforce tools, we manage MDF lifecycle with precision, easing operations. Partners submit MDF requests via a user-friendly interface, with automated workflows reducing turnaround times. Salesforce provides real-time visibility into MDF utilization, with customizable dashboards tracking fund usage, campaign effectiveness, and detailed performance reports.
Integrated
Distribution
Management
Our Salesforce solution excels in managing MDF-supported campaign distribution. By integrating logistics, we provide a system that handles everything from order processing to delivery tracking. Salesforce automates order processing and real-time updates, ensuring efficient handling. Inventory is managed with real-time tracking, maintaining supply availability. Salesforce offers end-to-end visibility of distribution, ensuring timely delivery and optimized campaign effectiveness.
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Important steps along the way

Capture & Collate

Our data analysts collect extensive data from diverse European retail sources, including POS systems and cloud platforms. We integrate this raw data into your business intelligence platform, creating a personalized data warehouse that processes real-time information.

Analyze & Inform

Use our BI tools to gain insights into market dynamics and consumer trends. Compare performance with historical data and benchmarks to choose the right strategy. Our data scientists focus on key performance indicators, turning big data into relevant dashboards for your brand.

Adapt & Succeed

Guide brand strategies with data-driven recommendations and machine learning for market relevance and business growth. Our approach includes demand forecasting and supply chain optimization, enhancing profit margins through stable pricing and minimizing out-of-stocks.

Success Stories Ring

Challenge

In 2017, the preeminent US smart home brand RING aimed to broaden its European market presence. Faced with the diverse European retail landscape and low brand awareness, RING sought a strategic partner to ensure a successful European market entry.

Solution

NPU engineered a bespoke Go-To-Market strategy for the DACH region, with a focus on high-performing retailers within the smart home sector. Collaborative marketing campaigns amplified brand and category recognition. Additionally, we assumed responsibility for Ring’s e-commerce facets, enhancing their Amazon rating and driving customer engagement.

Result

Collaborating with the Ring team, we successfully sold over a quarter million devices, with every third purchase inclusive of an accessory. This marked a significant surge in brand recognition and customer engagement.

Conclusion

Today, Ring is synonymous with leading smart home solutions across Europe. We take pride in steering their brand metamorphosis, transforming them from newcomers in 2017 to category leaders.

Success Stories Sumup

Challenge

In 2018, Sumup, a reigning force in B2B for micro-merchants, aspired to pivot toward B2C retail. With limited in-house capacity and lack of an existing approach, they required a roadmap for retail expansion.

Solution

Partnering with Sumup, we discerned pivotal retail partners and outlined a structured distribution plan. A focused retailer acquisition strategy rapidly augmented their market footprint, all while ensuring strategic congruence and effective business processes with distributors. Innovative in-store displays and national campaigns, fortified by our multichannel marketing strategies, substantially elevated Sumup’s retail visibility.

Result

Sumup’s retail presence skyrocketed, asserting their presence in over 1,500 stores within a year. Their sales experienced a threefold surge, and they successfully trained 10,000 individuals, solidifying their position as a prominent B2C player.

Conclusion

Sumup’s transformative growth in the B2C retail sector, navigating from zero to hero, is a real best practice example for nonplusultra's strategic planning and execution.

Success Stories Meta

Challenge

In 2018, META's Oculus Rift, an elite gaming VR, faced limited retail visibility in Europe, particularly in the German market. With the introduction of Oculus Go, a revamped approach was imperative.

Solution

Partnering with Meta for Oculus Go’s launch, we devised a comprehensive Go-to-Market strategy. By accentuating chosen retail partnerships, we ensured important KPIs like optimum product visibility, synchronized marketing efforts, and data-driven ROI measurement. Despite legal roadblocks in 2021, we navigated the challenges, aiding Meta in maintaining their market presence and facilitating a successful comeback in 2023.

Result

Through our partnership, Meta accomplished the sale of nearly half a million devices solely in the German retail sector alone, securing a global market share of 75% in the AR / VR domain.

Conclusion

Through data-driven retail strategies and a comprehensive market approach, we established a strong foothold for Meta in the DACH market, enabling them to compete effectively against consoles, gaming apps and PC gaming, and expanding our partnership to other European markets.

Success Stories Shokz

Challenge

Venturing into the DACH market for the first time in 2015, Shokz encountered market challenges due to inadequate local experience, leading them to withdraw by 2017.

Solution

Collaboratively relaunching with nonplusultra, the market potential was re-assessed. Adopting a selective, customer-centric retail approach, we concentrated on brand fortification and reputation enhancement. As the brand grew in prominence, we systematically scaled the approach, leveraging ROI data and best practices to capture a larger market segment.

Result

Shokz witnessed an astounding growth trajectory, tripling sales within three years and expanding their presence to over 700 stores. This was amplified by the training of nearly 2,000 individuals, underscoring the brand's commitment to quality and excellence.

Conclusion

Shokz’s turnaround in the DACH market, transitioning from turbulence to becoming a leading sports headphone brand, is a remarkable testament to nonplusultra’s strategic approach and market expertise – and we’re not done yet!
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Learn more about us
Business Intelligence 
& Data Analytics
Amazon & 
Marketplace 
Management
Strategic Retail Management & Omnichannel 
Marketing
Field Sales & 
Merchandising
Retail Touchpoints & 
Media Markt Saturn Experience Zones