Data Science

 

Wondering what business intelligence is and how it can boost your brand with AI? Discover our solutions and how we've supported retail brands in data management.

Our advanced retail data science tools help you understand market trends and consumer preferences. Stay proactive with strategic business intelligence, keeping your brand at the forefront in-store and online. Our expert solutions bridge the gap between centralized oversight and localized insights, ensuring your strategies are finely tuned to the dynamic market landscape.

Navigate EMEA’s diverse market with precision, adapting your strategies seamlessly. Make informed decisions, understand consumer behavior, and leverage data to enhance your market presence and profitability.

    Advanced retail data science

    Comprehensive global reporting and actionable insights

    Customized individual and real-time dashboards

    Strategic business intelligence for informed decision-making

How we do it

At nonplusultra, we blend strategic planning with innovative execution to elevate your brand’s presence and retail performance in the EMEA market. Our BI solutions are tailored to the needs for brands to stand out in European omni-channel retail. Ready to transform your data into actionable insights? Partner with nonplusultra for unparalleled expertise in retail analytics and strategic business intelligence, and watch your brand launch to new heights.

Our Service Offering

01 Data Management
  • Instant Clarity & Dashboards: Standardized reports for quick decision-making.
  • Automated Insights: Weekly reports eliminating manual effort.
  • Deeper Analysis & Smart Strategies: Cross-analyze data sources.
  • Full Transparency & Performance Tracking: Measure sales, stock, and store visits.
  • Seamless Integration: Connect data from emails, PDFs, APIs, and Excel for ROI insights.
02 Data 'unlimited'
  • Full-Scale Retail Visibility: Consolidate every store, region, and channel into one structured system.
  • Automated Dashboards: Eliminate manual reports with thousands of automated insights.
  • Seamless Integration at Scale: Enable unlimited data flow across retailers and systems.
03 Retail Performance Analytics
  • Instant Store Performance Clarity: Gain a quick overview of sales, stock, and visits with KPI tracking.
  • Automated Dashboards: Eliminate manual reports and streamline insights.
  • Benchmarking & Deep Analysis: Compare performance across regions and competitors.
  • Seamless Data Integration: Consolidate scattered data for smarter decisions.
  • Optimized, Data-Driven Strategy: Get personalized reports with clear action steps.
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Razer: 33% higher Sales in covered stores

Challenge

Razer faced challenges in optimizing its retail execution, with inconsistent in-store visibility, varying sales performance across german locations, and limited access to actionable retail insights.

Solution

Razer partnered with nonplusultra to enhance its in-store execution through strategic merchandising, data-driven retail analytics, and field sales support. By refining its omnichannel strategy and implementing Retail Growth Management, the brand achieved greater consistency across key retail locations in the german market, driving stronger engagement and performance.

Result

With nonplusultra’s support, Razer improved its retail execution, strengthened brand visibility, and optimized sales impact across multiple European markets. The partnership led to measurable improvements in sell-through rates and set the foundation for continued expansion.

Conclusion

Our collaboration enabled Razer to elevate its german retail presence, overcome execution challenges, and drive sustainable growth in the competitive gaming market, with strong momentum for future success.

Success Stories Shokz

Challenge

Venturing into the DACH market for the first time in 2015, Shokz encountered market challenges due to inadequate local experience, leading them to withdraw by 2017.

Solution

Collaboratively relaunching with nonplusultra, the market potential was re-assessed. Adopting a selective, customer-centric retail approach, we concentrated on brand fortification and reputation enhancement. As the brand grew in prominence, we systematically scaled the approach, leveraging ROI data and best practices to capture a larger market segment.

Result

Shokz witnessed an astounding growth trajectory, tripling sales within three years and expanding their presence to over 700 stores. This was amplified by the training of nearly 2,000 individuals, underscoring the brand's commitment to quality and excellence.

Conclusion

Shokz’s turnaround in the DACH market, transitioning from turbulence to becoming a leading sports headphone brand, is a remarkable testament to nonplusultra’s strategic approach and market expertise – and we’re not done yet!
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Important steps along the way

Capture & Collate

Our data analysts collect extensive data from diverse European retail sources, including POS systems and cloud platforms. We integrate this raw data into your business intelligence platform, creating a personalized data warehouse that processes real-time information.

Analyze & Inform

Use our BI tools to gain insights into market dynamics and consumer trends. Compare performance with historical data and benchmarks to choose the right strategy. Our data scientists focus on key performance indicators, turning big data into relevant dashboards for your brand.

Adapt & Succeed

Guide brand strategies with data-driven recommendations and machine learning for market relevance and business growth. Our approach includes demand forecasting and supply chain optimization, enhancing profit margins through stable pricing and minimizing out-of-stocks.
Advanced Retail
Data Science
At nonplusultra, we use advanced analytics to uncover hidden patterns and trends, driving strategic decisions and gaining a competitive edge in the European market. Our retail data science capabilities empower brands to navigate complex market dynamics confidently, making data-driven moves. This approach ensures precise market understanding, enabling brands to make informed strategic choices and maintain leadership in the retail sector.
Comprehensive
Reporting and
Actionable Insights
Gain insights from extensive data analysis to optimize retail strategies and achieve maximum ROI. Our reporting provides in-depth clarity for informed decision-making. By transforming data into actionable insights, we propel your brand forward, ensuring every strategic move is optimized for success. This approach enhances performance across all channels, empowering brands to act decisively and effectively in the competitive market landscape.
Customized
Individual and
Real-Time
Dashboards
Access key metrics with tailored, real-time dashboards that enable proactive decision-making. Stay ahead of trends and respond to opportunities swiftly. Our real-time analytics allow continuous performance monitoring and necessary adjustments to maintain a competitive edge. These dashboards are customizable, offering insights into key performance indicators that drive strategic decisions and ensure your brand remains agile and responsive to market changes.
Strategic
Business Intelligence
Empower your organization with advanced analytics and predictive modeling. Our business intelligence tools offer foresight for informed decisions, keeping you aligned with market movements. These tools anticipate market shifts, allowing you to adjust strategies for sustained growth and market leadership. By leveraging strategic insights, your brand can navigate challenges effectively, ensuring a strong market presence and continuous advancement in a dynamic environment.
Retail
Analytics
Harness the full potential of your data with our retail analytics services. We collect and analyze sales and marketing data, transforming raw data into insightful graphs and reports. Our CRM provides detailed analysis to inform decisions and drive growth, revealing hidden trends and opportunities. For marketing and merchandising, we track ROI and provide predictive analytics, ensuring strategic initiatives are data-driven and aligned with market goals.
Our BI Platform
NPUniverse
NPUniverse, our Salesforce-based analytics tool, is our single source of truth. It provides 24/7 access to customizable dashboards for performance tracking. These dashboards enable KPI interaction and seamless team collaboration via Slack or Chatter. Our performance dashboard allows mobile input with customizable questionnaires and reports, monitored by AI. We offer 24/7 access to raw data and exports, ensuring data is accessible and actionable.
Ready-to-Sell
Score (RTS)
Our Ready-to-Sell Score (RTS) combines key performance indicators into one score for each touchpoint, ensuring optimal execution and sales performance. RTS evaluates factors like availability and staff engagement, providing insights for retail optimization. Our scoring system highlights areas for improvement, directly correlating with sales performance. With RTS, brands can implement measures to boost scores, driving sales growth and enhancing retail strategy.
Seamless MDF
Processing
We streamline Market Development Funds (MDF) processing with NPUniverse, ensuring efficient and strategic deployment. Leveraging Salesforce tools, we manage MDF lifecycle with precision, easing operations. Partners submit MDF requests via a user-friendly interface, with automated workflows reducing turnaround times. Salesforce provides real-time visibility into MDF utilization, with customizable dashboards tracking fund usage, campaign effectiveness, and detailed performance reports.
Integrated
Distribution
Management
Our Salesforce solution excels in managing MDF-supported campaign distribution. By integrating logistics, we provide a system that handles everything from order processing to delivery tracking. Salesforce automates order processing and real-time updates, ensuring efficient handling. Inventory is managed with real-time tracking, maintaining supply availability. Salesforce offers end-to-end visibility of distribution, ensuring timely delivery and optimized campaign effectiveness.
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Unlock Data Insights!

Ready to unlock your full potential through data analytics?

In a free consultation with our expert Lisa Bierbrauer, we’ll show you how to optimize your business decisions with data-driven insights. Let’s work together to create a tailored strategy that strengthens your brand and drives growth!

Book your consultation now and get started with Lisa!

Book Discover Call
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Learn more about us
Business Intelligence 
& Data Analytics
Amazon & 
Marketplace 
Management
Strategic Retail Management & Omnichannel 
Marketing
Field Sales & 
Merchandising
Retail Touchpoints & 
Media Markt Saturn Experience Zones