Strategic Retail
Management &
Omnichannel Marketing

Leverage top-tier retail strategies and forge powerful partnerships with key retailers and distributors: Navigate Europe's diverse retail landscape seamlessly with strategies custom-built for your brand. Our expert analysis ensures that your entry plan is attuned to the local consumer behaviors and demands in retail business.

We ensure harmonized and strategic collaborations with the region's top distribution and retail partners, amplifying your reach and enhancing profitability day-to-day. Leveraging deep regional expertise to pinpoint the most lucrative markets and channels for your products. We ensure your strategies are aligned with the ever-changing retail environment.

We use long-term roadmaps designed to consistently expand your brand's footprint across Europe. Keep your brand at the forefront of consumers' minds, both in-store and in the digital realm.

    Tailored go-to-market strategies

    Expert distributor management

    Proven market development tactics

    Joint-business planning with retailers

    Integrated multichannel campaigns

    Budget management and MDF processing

    Seamless execution across platforms

    ROI analysis for data-driven decision-making

Mission to Retail Excellence

Streamline your go-to-market process for faster results. With successful market entries, we minimize uncertainties and ensure reliable outcomes. Our services cover all aspects of market entry, allowing you to focus on core business. Leverage our specialists for superior growth and stable markets.

At nonplusultra, we blend strategic planning with innovative execution to elevate your brand’s performance in the European market. Partner with nonplusultra for expertise in retail consulting, strategic management, and omnichannel marketing. Step confidently into Europe's retail arena with our consulting.

How we do it

By establishing a strategic partnership with the right local partners like retail buyers and procurement as well as distributors, we ensure your brand seamlessly manages all omnichannel touchpoints and thrives in Europe's complex retail networks. Our experienced local teams take care of the joint business planning and your retail operations why you have full control and transparency. It's a tailor-made approach that's been proven to work.

Enhance your Retail Strategy

Ready to take your retail strategy to the next level?

In a no-obligation consultation with our expert Lisa Bierbrauer, you will find out how we can optimize your omnichannel strategy to inspire your customers and ensure sustainable success.

Book a consultation now and get started directly with Lisa!

Start Discovery Call
nonplusultra
Growth Framework
Our framework offers full ownership and transparency for your brand. Retail can be a challenge, but our NPUniverse software is a data powerhouse. Our selective distribution model ensures pricing control and prevents grey imports. As a Retail Growth Agency, we excel in the European market, providing tools for market entry and growth. Our data-driven approach includes point-of-sale initiatives, field force, and visual merchandising. Let our experts elevate your business to new heights.
End-to-End
Partner Synergy
We foster harmonized collaborations with top regional distribution and retail partners, enhancing your reach. Our approach integrates your brand into Europe's retail landscape, maximizing visibility and sales through strategic alliances. Choosing the right distribution partner and setup is crucial, affecting supply chain, stock, inventory management, pricing, and sell-out. Our strategic support ensures your brand's seamless integration and success across the region.
Tailored
European
Entry and Growth
Navigate Europe's retail landscape with custom strategies for your brand. Our expert team crafts personalized market entry and growth plans, ensuring long-term success. In our Go-to-market workshop, we explore market potential, business opportunities, channel strategy, and revenue targets. Our tailored approach prepares your brand for sustained growth in European retail networks, setting you up for success in diverse markets.
Expert
Market Insight
Leverage regional expertise to identify the best markets and channels for your products. We provide actionable insights and strategic guidance to capitalize on growth opportunities. Our deep understanding of market dynamics ensures your brand is positioned for success, maximizing impact and achieving strong results. Trust our insights to guide your brand to optimal performance and profitability in the European market.
Sustained
Growth Blueprint
Our growth blueprints focus on sustained success, helping your brand establish and maintain a strong European presence. We develop long-term roadmaps to expand your footprint in physical stores, omnichannel partners, and digital channels. Our strategic approach ensures continuous growth, aligning with your brand's goals and market trends. Build a lasting presence and thrive in the competitive European retail landscape with our expert guidance.
Holistic
Channel
Marketing
Ensure robust brand presence across all European retail channels with our comprehensive strategies. We blend online and offline marketing for a unified brand experience that resonates with consumers. Our data-driven approach identifies effective POS activities and visual merchandising to boost sales. We select marketing initiatives for maximum ROI, ensuring your brand stands out and achieves optimal results in the European market.
Brand
Resonance
Europe has a high demand for localization of campaigns and assets. Tailor your marketing solutions to echo powerfully across European audiences. We craft campaigns that align with local preferences and cultural nuances, ensuring your brand message is both impactful and memorable.
ROI-Driven
Campaigns
Design every marketing initiative to deliver maximum return on investment. Our data-backed campaigns focus on driving measurable results, optimizing every aspect of your marketing efforts for the best possible outcomes.
360° Activation
Strategy
Leverage a comprehensive activation strategy that includes out-of-home, online, and in-store marketing. Our approach integrates extended channel marketing campaigns, resulting in significant sales uplift and increased online share. Entrance to product (ETP) campaigns effectively lead customers connecting all touchpoints in retail reach.
Regional
Marketing
Activation
Implement targeted store-level marketing to leverage sales by up to factor of 5, especially ahead of peak seasons. Our strategies involve joint business plans with lighthouse stores, store managers, multichannel marketing via regional clusters, and additional benefits such as centralized cluster training.
Adaptive
Planning
Implement agile methodologies that pivot as market dynamics shift, keeping your brand always at the forefront though our operations management. Our adaptive planning ensures your retail strategies remain relevant and effective, regardless of market changes and diverse market dynamics.
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Success Stories Ring

Challenge

In 2017, the preeminent US smart home brand RING aimed to broaden its European market presence. Faced with the diverse European retail landscape and low brand awareness, RING sought a strategic partner to ensure a successful European market entry.

Solution

NPU engineered a bespoke Go-To-Market strategy for the DACH region, with a focus on high-performing retailers within the smart home sector. Collaborative marketing initiatives amplified brand and category recognition. Additionally, we assumed responsibility for Ring’s e-commerce facets, enhancing their Amazon rating and driving customer engagement.

Result

Collaborating with the Ring team, we successfully sold over a quarter million devices online and at the pos, with every third purchase inclusive of an accessory. This sales data marked a significant surge in brand recognition and customer engagement.

Conclusion

Today, Ring is synonymous with leading smart home solutions across Europe. We take pride in steering their brand metamorphosis, transforming them from newcomers in 2017 to category leaders.

Success Stories Sumup

Challenge

In 2018, Sumup, a reigning force in B2B for micro-merchants, aspired to pivot toward B2C retail. With limited in-house capacity and lack of an existing approach, they required a roadmap for retail expansion and store operations.

Solution

Partnering with Sumup, we discerned pivotal retail partners and outlined a structured distribution plan. A focused retailer acquisition strategy rapidly augmented their market footprint, all while ensuring strategic congruence with distributors. Innovative in-store displays and national campaigns, fortified by our multichannel marketing strategies, substantially elevated Sumup’s retail visibility.

Result

Sumup’s retail presence skyrocketed, asserting their presence in over 1,500 stores within a year. Their sales experienced a threefold surge, and they successfully trained 10,000 individuals, solidifying their position as a prominent B2C player.

Conclusion

Sumup’s transformative growth in the B2C retail sector, navigating from zero to hero, is a real best practice example for nonplusultra's strategic planning and execution as well as customer support.

Success Stories Meta

Challenge

In 2018, META's Oculus Rift, an elite gaming VR, faced limited retail visibility in Europe, particularly in the German market. With the introduction of Oculus Go, a revamped approach was imperative.

Solution

Partnering with Meta for Oculus Go’s launch, we devised a comprehensive Go-to-Market strategy. By accentuating chosen retail partnerships, we ensured optimum product visibility, synchronized marketing efforts, and data-driven ROI measurement. Despite legal roadblocks in 2021, we navigated the challenges, aiding Meta in maintaining their market presence and facilitating a successful comeback in 2023.

Result

Through our partnership, Meta accomplished sales figures of nearly half a million devices solely in the German retail sector alone, securing a global market share of 75% in the AR / VR domain.

Conclusion

Through data-driven retail strategies and a comprehensive market approach, we established a strong foothold for Meta in the DACH market, enabling them to compete effectively against consoles and PC gaming, and expanding our partnership to other European markets.

Success Stories Shokz

Challenge

Venturing into the DACH market for the first time in 2015, Shokz encountered market challenges due to inadequate local experience, leading them to withdraw by 2017.

Solution

Collaboratively relaunching with nonplusultra, the market potential was re-assessed. Adopting a selective, customer-centric retail approach, our team members concentrated on brand fortification and reputation enhancement. As the brand grew in prominence, we systematically scaled the approach, leveraging ROI data and best practices to capture a larger market segment.

Result

Shokz witnessed an astounding growth trajectory, tripling sales targets within three years and expanding their presence to over 700 stores. This was amplified by the training of nearly 2,000 individuals, underscoring the brand's commitment to quality and excellence.

Conclusion

Shokz’s turnaround in the DACH market, transitioning from turbulence to becoming a leading sports headphone brand, is a remarkable testament to nonplusultra’s strategic approach and market expertise – and we’re not done yet!
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Important steps along the way

Analyze & Align

We assess the European market landscape, identifying opportunities tailored for your brand. Our insights fuel the strategy that sets the stage for your success as a retail brand.

Strategize & Connect

Craft a bespoke market entry plan and initiate partnerships with key local players, establishing a robust foundation for your European journey.

Integrate & Thrive

Seamlessly position your brand in Europe's retail network with ongoing consultation and strategy refinement to stay ahead in the dynamic retail industry. Our retail management ensures consistent pricing and merchandising across all touchpoints.
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Business Intelligence 
& Data Analytics
Amazon & 
Marketplace 
Management
Strategic Retail Management & Omnichannel 
Marketing
Field Sales & 
Merchandising
Retail Touchpoints & 
Media Markt Saturn Experience Zones