Retail Touchpoints & Experience Zones

From selecting the most qualified brand ambassadors to creating unforgettable experiences, every step matters. Through strategic personnel selection and training, we assemble teams that not only understand but also internalize your brand’s messaging. Our innovative approach combines technology and design for immersive brand experiences. Achieving a unified brand presence across Europe becomes effortless. We ensure that product knowledge, customer engagement, and brand ethos are seamlessly aligned. Our methods create genuine interactions that go beyond mere transactions, turning every visit into an opportunity to attract and retain new customers.

    Embed brands within Mediamarkt Saturn stores and Experience Zones  

    Tailored experiences for unforgettable in-store moments

    Generate buzz with temporary brand activations 

    Exclusive boutique concepts for brand immersion

    Trained specialists for retail and events

Mission to brand excellence

Transform physical stores, pop-up stores - as stand alone or in a department store - or shop-in-shop into a spectacle for your brand. At nonplusultra, we blend strategic planning with innovative execution to elevate your brand’s presence and performance in the retail market. Ready to transform your retail touchpoints? Partner with nonplusultra for unparalleled expertise in, retail staffing and brand ambassadors as well as access to A+ locations and launch your brand to new heights!

How we do it

We excel in transforming retail spaces into captivating experiential retail spaces, ensuring your brand stands out on every shop floor through expert staffing and innovative store design. Our dedicated brand advocates provide unparalleled customer experiences that drive sales and brand loyalty. Elevate your brand’s presence with tailored retail formats, ranging from flagship extravaganzas to intimate boutique settings. Our adaptable solutions ensure your brand makes a bold statement regardless of the scale.

Design your unique retail experiences!

Ready to bring your brand to life? Find out how we can take your retail experience to the next level in a free consultation with our expert Lisa Bierbrauer. Let's work together to create a shopping experience that will delight your customers!

Book a consultation now and get started right away with Lisa!

Book Discovery Call
Memorable In-
Store Moments
Create unique brand experiences that turn every store visit into a personal event with experiential marketing. Using immersive in-store experiences with cutting-edge technology and creative design, we make each visit memorable and drive repeat business. We emphasize features and dive into storytelling for added value. Customers can try new products guided by experts who engage with the brand story, ensuring a memorable and enriching experience that resonates with shoppers.
Expert Retail
Staffing & Brand
Ambassadors
We ensure an optimal fit when selecting and training brand ambassadors, creating immersive experiences in your channels with technology and design. Customers feel connected and transform into brand ambassadors. Our hand-picked staff are meticulously trained to embody your brand ethos, elevating the shopping experience and enhancing brand loyalty. This strategic approach ensures your brand shines at every retail touchpoint, building strong customer relationships.
Brand
Consistency
and Customer
Engagement
Boost
Ensure uniform brand representation across Europe, from product knowledge to customer engagement. Implement strategies to deepen customer connections in-store, transforming visitors into loyal ambassadors. Brand ambassadors, trained specifically for your brand, enhance the customer experience alongside store staff. Our approach fosters long-term loyalty by engaging customers in meaningful ways. Customized questionnaires provide valuable insights into customer feedback.
Brand Experiences

Transform each store into a brand spectacle. We handpick and train staff who embody your brands ethos. Beyond staffing, we craft immersive in-store experiences that blend technology and design, turning casual shoppers into ambassadors. These initiatives are ideal for product launches and can be standalone activities or part of a roadshow. Our strategic approach ensures that every aspect of your brand is represented consistently and effectively in-store.

Together with
MediaMarkt
Saturn
As a partner of MediaMarkt Saturn, we offer fast access to their innovative Experience Zone concept, actively shaping commerce's future by creating engaging retail experiences. Strategically placed Experience Zones make bold impressions. With 10-15 sqm, they allow for meaningful interactions and immersive experiences. Trained brand ambassadors enhance customer experience and loyalty, ideal for digital and physical products, and additional omnichannel campaigns.
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Important steps along the way

Selection & Training

Targeted selection of the best talent for own and partner businesses. Only people who embody the values of the brand are considered. Comprehensive training prepares them to reach and convince customers effectively.

Design & Immersion

Designing immersive brand experiences - tailor-made for shared retail spaces, shop-in-shops, flagship outlets and pop-ups. Every store visit becomes an exciting brand journey for your customers.

Measure & Optimize

Regularly evaluate the effectiveness of store experiences and team performance. Feedback and insights optimize strategies and training for optimal brand presentation and customer engagement.

Success Stories Ring

Challenge

In 2017, the preeminent US smart home brand RING aimed to broaden its European market presence. Faced with the diverse European retail landscape and low brand awareness, RING sought a strategic partner to ensure a successful European market entry.

Solution

NPU engineered a bespoke Go-To-Market strategy for the DACH region, with a focus on high-performing retailers within the smart home sector. Collaborative marketing campaigns amplified brand and category recognition. Additionally, we assumed responsibility for Ring’s e-commerce facets, enhancing their Amazon rating and driving customer engagement.

Result

Collaborating with the Ring team, we successfully sold over a quarter million devices, with every third purchase inclusive of an accessory. This marked a significant surge in brand recognition and customer engagement.

Conclusion

Today, Ring is synonymous with leading smart home solutions across Europe. We take pride in steering their brand metamorphosis, transforming them from newcomers in 2017 to category leaders.

Success Stories Sumup

Challenge

In 2018, Sumup, a reigning force in B2B for micro-merchants, aspired to pivot toward B2C retail. With limited in-house capacity and lack of an existing approach, they required a roadmap for retail expansion.

Solution

Partnering with Sumup, we discerned pivotal retail partners and outlined a structured distribution plan. A focused retailer acquisition strategy rapidly augmented their market footprint, all while ensuring strategic congruence with distributors. Innovative in-store displays and national campaigns, fortified by our multichannel marketing strategies, substantially elevated Sumup’s retail visibility.

Result

Sumup’s retail presence skyrocketed, asserting their presence in over 1,500 stores within a year. Their sales experienced a threefold surge, and they successfully trained 10,000 individuals, solidifying their position as a prominent B2C player.

Conclusion

Sumup’s transformative growth in the B2C retail sector, navigating from zero to hero, is a real best practice example for nonplusultra's strategic planning and execution.

Success Stories Meta

Challenge

In 2018, META's Oculus Rift, an elite gaming VR, faced limited retail visibility in Europe, particularly in the German market. With the introduction of Oculus Go, a revamped approach was imperative.

Solution

Partnering with Meta for Oculus Go’s launch, we devised a comprehensive Go-to-Market strategy. By accentuating chosen retail partnerships, we ensured optimum product visibility, synchronized marketing efforts, and data-driven ROI measurement. Despite legal roadblocks in 2021, we navigated the challenges, aiding Meta in maintaining their market presence and facilitating a successful comeback in 2023.

Result

Through our partnership, Meta accomplished the sale of nearly half a million devices solely in the German retail sector alone, securing a global market share of 75% in the AR / VR domain.

Conclusion

Through data-driven retail strategies and a comprehensive market approach, we established a strong foothold for Meta in the DACH market, enabling them to compete effectively against consoles and PC gaming, and expanding our partnership to other European markets.

Success Stories Shokz

Challenge

Venturing into the DACH market for the first time in 2015, Shokz encountered market challenges due to inadequate local experience, leading them to withdraw by 2017.

Solution

Collaboratively relaunching with nonplusultra, the market potential was re-assessed. Adopting a selective, customer-centric retail approach, we concentrated on brand fortification and reputation enhancement. As the brand grew in prominence, we systematically scaled the approach, leveraging ROI data and best practices to capture a larger market segment.

Result

Shokz witnessed an astounding growth trajectory, tripling sales within three years and expanding their presence to over 700 stores. This was amplified by the training of nearly 2,000 individuals, underscoring the brand's commitment to quality and excellence.

Conclusion

Shokz’s turnaround in the DACH market, transitioning from turbulence to becoming a leading sports headphone brand, is a remarkable testament to nonplusultra’s strategic approach and market expertise – and we’re not done yet!
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Retail Touchpoints & 
Media Markt Saturn Experience Zones