What makes a Brand Experience
truly memorable?
Insights from the Cannes Lions International Festival of Creativity 2025
Why Brand Experience matters in 2025
The Cannes Lions International Festival of Creativity has evolved into more than a celebration - it’s a testing ground for how brands connect with consumers on an emotional and cultural level. In 2025, brand experience is not defined by scale or spectacle, but by meaning, resonance, and participation.
Gone are the days when flashy stunts or pop-ups were enough. Today’s most impactful brand experiences are emotionally rich, value-driven, and designed to be shared.
What Is Brand Experience - really?
At its core, brand experience is the sum of every touchpoint a person has with a brand. It extends across:
• Physical environments (retail, events, packaging)
• Digital channels (web, apps, social media)
• Cultural presence (collaborations, community involvement)
But most importantly, it’s how these moments make people feel. That’s the true differentiator.
🔄 Brand Experience Trends 2025: What’s Defining the Future of Connection
In 2025, the way we think about brand experience has fundamentally evolved. It’s no longer about being flashy - it’s about being felt. From immersive tech to emotional storytelling, the best experiences meet audiences at the intersection of relevance, participation, and purpose.
Let’s explore the four defining trends shaping the future of memorable brand experiences this year:
1. From Immersion to Emotion
Immersive experiences continue to be a powerful storytelling tool - but the focus is shifting. Instead of showcasing technology for technology’s sake, brands now use tools like AR, VR, mixed reality, and spatial audio to deepen emotional connection.
What’s new in 2025:
💡 Emotional layering in tech: Brands use VR to simulate empathy (e.g., walking in someone else’s shoes), not just to wow visually.
💡 Personalized immersion: Adaptive experiences based on real-time emotional feedback (like facial expression or voice tone analysis).
💡 Sensory design: Spatial sound and haptics are being used to create mood, not just interactivity.
🔎 Example: At Cannes Lions, a mental health brand used binaural audio and scent dispersion to guide users through a calming narrative in a quiet dome—designed not to dazzle, but to soothe.
From Immersion to Emotion
2. Purpose-Driven Encounters
Today’s consumers are skeptical of surface-level sustainability or “virtue signaling.” They want to see meaningful action from the brands they support and experiences are now one of the most effective ways to bring those values to life.
Key dynamics in 2025:
💡Hybrid cause + commerce: Branded experiences that fundraise, activate volunteers, or make a tangible social impact.
💡 Co-branded purpose campaigns: Partnerships with NGOs or community organizations to scale impact.
💡Embedded responsibility: From circular design to regenerative materials, sustainability is built in, not bolted on.
🔎 Example: A beauty brand launched an AR pop-up that showed real-time effects of ocean acidification on coral reefs—while simultaneously raising money for marine biodiversity programs.
3. Play, Co-Creation, and Participation
Audiences are no longer passive consumers, they want to interact, contribute, and co-create. This shift from storytelling to story-building is reshaping how brands design activations.
Trends fueling co-creation:
💡 Gamified brand experiences: Interactive installations that let users “unlock” story elements, rewards, or creative roles.
💡 Live content co-creation: Social-first activations where users’ input (text, video, choices) shapes the unfolding experience.
💡 Fan-led storytelling: Brands tapping superfans to co-create product campaigns, narrative arcs, or digital collectibles.
🔎 Example: A tech brand built a modular pop-up where users could vote on the layout, product features, and even music and saw 4x more dwell time compared to static exhibits.
Make it easy!
4. Simplicity that cuts through noise
Ironically, as brand experiences become more complex behind the scenes, the consumer-facing moment is getting simpler. Why? Because clarity creates emotional access. In an age of noise, the brands that resonate are the ones who know how to focus.
Simplicity in 2025 means:
💡 One strong feeling per touchpoint: Joy. Wonder. Belonging. Surprise. Avoiding emotional overload.
💡Visual and verbal minimalism: Clear storytelling, elegant design, and intuitive navigation.
💡 Micro-experiences: Bite-sized moments (a sound, a scent, a sentence) that leave a lasting mark.
🔎 Example: A CPG brand redesigned their in-store activation to focus on one message—"Taste Joy." Simple visuals, a single flavor sample, and a curated Spotify playlist delivered a layered but clear emotional journey.
Final Thoughts: Designing with Purpose and Emotion
As we move forward, the bar for brand experience will only rise. Success lies not in louder activations—but in meaningful, resonant moments that speak to who your audience is and what they care about.
If your brand wants to stand out, remember: don’t just show up—connect.
Why Global Brands Trust US
Trusted by Industry Leaders
From Meta and Ring to Shokz and SumUp – leading brands rely on nonplusultra to grow their retail presence across Europe. Here's what our partners say about working with us.
What Our Clients Say
✨ Goetz Lehnig
Head of Partnerships, Ring (former Meta)
"nonplusultra was the backbone of our VR business launch at Meta in EMEA. Strategic, operational, and far ahead of the competition."
✨ Thomas Zhang
Sales Director Europe, Shokz
"Together we dominated the open gear sector in 110 stores within 4 months. No agency performs better in Europe."
✨ Aleksander Naum
Director DACH, XGIMI
"From Ring to now at XGIMI – nonplusultra remains a strategic and operational partner. Sell-up improved by 3–5x."
✨ Rodriguez Stohrer
Head of Brand, iFixit
"Efficient, creative, and aligned with our mission. Working with nonplusultra makes my life easier."
✨ Burkhard Triebel
VP Growth, SumUp
"nonplusultra became part of our team, understood our brand DNA, and helped scale our business across Europe."
✨ Andreas Roth
Director Distribution, TD SYNNEX
"With nonplusultra, we create market access and strong reseller relationships across Europe."
✨ Peter Hölzl
Retail Strategy, CE CONOMY
"nonplusultra understands both the supplier and retail perspective. Pragmatic, inspiring, and committed."
Ready to
Transform
Your Retail
Strategy?
Elkjøp Campus: Where Brands Meet Retail
Northern Europe’s largest tech retailer. Over 400 stores. More than 10,000 employees.
Elkjøp stands at the forefront of Nordic retail – operating across Norway, Sweden, Denmark, and Finland under well-known banners like Elgiganten and Gigantti. With deep category expertise, a wide omnichannel presence, and a high standard of customer service, Elkjøp is not only a sales engine – it’s a strategic partner for brand growth in the Nordics.
Each year, Elkjøp hosts its flagship internal training and brand showcase event – known as Elkjøp Campus. But calling it a “training” wouldn’t do it justice. It’s a unique format that brings together the entire retail ecosystem: brands, category leads, marketing teams, and – most importantly – the people on the shop floor.
A Format Few Retailers Commit To
Let’s be honest: very few retailers invest this much in educating and empowering their store staff. At Elkjøp Campus, each category – from smartphones to small domestic appliances – is represented. Hundreds of products are tested, compared, and discussed. Retailers don’t just “hear” about innovations – they experience them, challenge them, and remember them.
And brands? They show up strong. Some invest well over €100,000 into their presence. That’s not just for show – it’s because they know what this event unlocks: product understanding, brand relevance, and direct engagement with those who drive in-store decisions.
This year, over 100 leading CE brands joined. And nonplusultra was there to help several of them stand out, stay relevant, and activate sales teams with the right mix of creativity and strategy.
What we delivered –
and why it matters!
Retail events like Elkjøp Campus are about more than logos and leaflets. To make your brand memorable in a sea of competitors, you need a clear story, immersive experience, and operational excellence.
nonplusultra supported brands on multiple levels:
Stand Design & Visual Storytelling
From first sketch to on-site implementation – we translated brand DNA into real-world experiences.
Training Concept & Content Development
Whether a product needs a 60-second pitch or a deep dive workshop – we created training formats tailored to different retail roles and learning styles.
Full-Service Project Management
From logistics to last-minute adaptions – we kept everything running smoothly behind the scenes, so the brand could shine on the surface.
Staffing & Brand Representation
We provided hand-picked trainers and brand ambassadors with both product know-how and emotional intelligence to connect with the audience.
Result: More attention, more engagement, and more confidence among retail teams – the exact recipe for stronger sell-through in the weeks and months after the event.
Why we believe
in Events
like this
We believe in Events like Elkjøp Campus
Experience beats any spec sheet
In retail, products don’t sell because of specs – they sell because someone knows how to tell the story right. At Campus, salespeople experience the “wow moment” themselves. That emotion gets passed on to customers.
Real feedback, real insights
At Campus, you’re not in a bubble. You get immediate reactions from those who’ve seen hundreds of products before. That feedback is gold – and helps sharpen the way you position, train, and activate across markets.
Visibility that converts
In the retail world, awareness is worthless if it doesn't reach the frontline. Events like this create relevance where it matters – not in slides, but in real conversations. When your product is top of mind at Campus, it’s top of mind in the store.
Retail is built on relationships
In the end, trust and familiarity win. The best route into a retailer’s heart (and shelf) is through shared time, shared insights, and shared energy. That’s what Campus delivers.
The Nordics: A Key Region for Consumer Electronics
Why care so much about a training event in Norway? Because the Nordics are often seen as a benchmark market – early adopters, digital natives, and high product expectations. Success in this region often translates to learnings for other European markets. And retailers like Elkjøp are known for data-driven assortment decisions, making product activation a critical step toward growth.
For CE brands aiming to expand in Europe, Campus is not a nice-to-have – it’s a strategic touchpoint.
Our Role? Connecting the Dots
At nonplusultra, we don’t just support brands at events. We help them translate their value into retail impact. From brand activation and sales training to field services and omnichannel campaigns, our job is to make sure brands don’t just show up – they land, stay, and grow.
Elkjøp Campus is the perfect example of how we bring strategy, execution, and experience together – in one seamless process. And once the event is over, we don’t stop: we follow up with activation plans, store feedback, KPIs, and long-term support to ensure the effort turns into measurable growth.
Because retail success isn’t booked – it’s built.
All about MMS BetterWay for CE-Brands
Your Playbook for Sustainable Retail Success
Sustainability is the new shelf space currency
If you're a consumer electronics brand looking to stand out in one of Europe’s biggest retailers—MediaMarktSaturn (MMS)—getting into the BetterWay product range is no longer a nice-to-have. It's a must.
At nonplusultra, we guide brands through this transition—combining sustainability criteria with strategic retail management for real growth.
Step 1: Understand the BetterWay Criteria
The BetterWay label is MMS’s in-house sustainability badge, built on three main pillars:
- ● Type 1 ecolabels (e.g. EPEAT, TCO, Blue Angel, TÜV)
- ● BetterWay Energy Efficiency Criteria (developed with TÜV Rheinland for large domestic appliances)
- ● Repairability Index (for smartphones & more)
The focus: longer product lifetime, lower energy consumption, and circularity.
Step 2: Align Your Product Strategy
Which products in your portfolio can realistically meet these criteria? We help you:
- ● Perform a SKU-level analysis
- ● Audit certifications, energy data, materials used
Recommend product optimizations or communication improvements
Step 3: Execute with Retail Precision
This is where nonplusultra’s RGM services kick in:
- ● Retail Pitching: We craft compelling product stories that resonate with MMS buyers
- ● Placement Strategy: Get BetterWay items into the right clusters—online and offline
- ● Omnichannel Execution: Drive visibility through data-driven campaigns, shelf visibility, and store-level training
Bonus: Our Data science team can benchmark how BetterWay-listed SKUs perform vs. others—so you can optimize and scale.
Why It
Matters
BetterWay isn’t just about being “green”.
It’s about being retail-ready for the next generation of consumers—and MMS is placing sustainability right at the heart of their strategy.
Want to be one of the brands shaping that future?
👉 Let’s talk.
Enhance your Retail Strategy
We’ll get you BetterWay-qualified and shelf-ready in no time.
In a no-obligation consultation with our expert Lisa Bierbrauer, you will find out how we can optimize your omnichannel strategy to inspire your customers and ensure sustainable success.
Book a consultation now and get started directly with Lisa!
From Data Chaos to Clarity!
How Retail Analytics is Powering Consumer Electronics in Europe.
The Retail Data Dilemma in 2025
European retail in 2025 is more fragmented than ever. With over 100 retailers using different report formats, article numbers, and store naming conventions, the issue isn’t lack of data—it’s the inability to align and utilize it efficiently. For global brands, this fragmentation turns insights into noise.
At nonplusultra, we see data as more than numbers—it’s the roadmap to retail growth. Through our Holistic Retail Analytics system, we help brands navigate the chaos and turn raw data into actionable strategies that fuel market expansion and optimize performance.
The Problem: Fragmented Formats, Manual Processes, Missed Opportunities
Manual reports, multiple file formats (XLSX, TXT, ZIP, even emails), and constantly shifting structures? That’s the norm for European retail reporting. Approximately 30% of reports still arrive manually, increasing risks of inconsistency and error.
Add in the chaos of mismatched store names and article codes, and it's clear: traditional reporting is a growth blocker🚫!
Our Solution
A System built for Complexity
nonplusultra’s Holistic Retail Analytics system doesn’t just automate data collection—it validates, corrects, and harmonizes it across sources. This includes:
✅ Retailer & distributor sell-in / sell-out
✅ POS marketing campaigns
✅ Field force visit reports
✅ Store images & demographics
✅ Channel marketing and external data overlays
All of this is integrated into NPU ONE—our proprietary dashboard platform—giving clients real-time insights, strategic recommendations, and exportable reports tailored to every business layer
From Static Data to Strategic Insight
Through ONE, brands gain visibility like never before. Whether it's regional comparisons, ROI by marketing activity, or identifying store-level growth opportunities—our dashboards reveal what matters most.
We deliver Quarterly Reports and Topical Sprints to focus on key performance drivers, such as seasonality, distribution gaps, or campaign effectiveness.
Proof in Performance: Razer’s Retail Uplift
When Razer partnered with nonplusultra, they didn’t just get better data—they got better results:
📈 33% sales growth in stores with field visits
📈 €6.6K additional revenue per covered store
📈 35% weekly uplift from optimized visits
What’s Next: Predictive Retail Intelligence
We’re expanding our analytics capabilities by integrating:
- Demographic overlays
- AI-powered POS image recognition
- Sentiment analysis via surveys and third-party data
Our goal: Move brands from reactive reporting to proactive planning!🚀
Retail Analytics as a Strategic Advantage
Retail data is no longer just a reporting tool—it’s a competitive advantage. With nonplusultra, brands gain structure, speed, and strategic foresight. If you're still juggling Excel sheets and chasing reports, it’s time for change.
👉 Book your free strategy session and take the first step from chaos to clarity.
For general inquiries please contact us over the contact form or the following touchpoints:
- Email: contact@nonplusultra.eu
- Address: nonplusultra Sales GmbH, Atelierstraße 10, 81671 Munich, Germany
Retail Growth in 2025
Five Trends Consumer Electronics Brands need to watch!
The Retail Game is Changing—Fast. Here’s What You need to know!
If there’s one certainty in the world of consumer electronics retail, it’s that nothing stays the same for long.
A decade ago, the big question was whether e-commerce would kill physical stores. Then, the rise of Amazon, direct-to-consumer (D2C) brands, and social commerce disrupted traditional retail models. Now, in 2025, the conversation isn’t about “online vs. offline” anymore—it’s about orchestrating every sales channel into one seamless, revenue-driving ecosystem.
For consumer electronics brands, the stakes are high. Those who evolve with these changes will dominate the market. Those who don’t will disappear.
So, what’s next?
These five retail trends are already shaping the future of consumer electronics sales. Understanding them now will determine which brands thrive in 2025—and which ones struggle to keep up.
1. Omnichannel is No Longer Optional—It’s Survival
The old “brick-and-mortar vs. online” debate is officially dead.
Shoppers today don’t care about channels—they care about convenience. They might:
- • Discover a product on Instagram
- • Research it on Google
- • Check reviews on Amazon
- • Visit a store to see it in person
- • Buy it online at a discounted price
And they expect this process to be seamless across all platforms.
Yet, many brands still operate with fragmented retail strategies. Their D2C team fights for margin. Their retail partners push for lower pricing. Their marketplace strategy is managed separately from their store relationships. The result? Inconsistent pricing, confused customers, and lost revenue.
📌 The brands that win in 2025 will:
- Unify their sales channels so customers have the same experience—whether they buy in-store, online, or through a reseller.
- Use real-time data to track sales, pricing, and inventory across all platforms.
- Eliminate price conflicts—no more €199 on your website, €179 at a retailer, and €169 on Amazon.
Omnichannel isn’t a buzzword anymore. It’s the only way to survive.
Experience over
Brand relevance?
2. Stores Are No Longer Just for Selling—They’re Experience Hubs
For years, the death of retail stores was a favorite industry prediction. Now? Stores are making a comeback—but not as we knew them.
Today’s most successful consumer electronics brands are transforming retail spaces into brand experience centers. Stores are no longer just places to buy—they’re places to interact, learn, and connect.
Dyson’s demo stores let customers test vacuums on different surfaces, experience its hair tools in a salon-like setting, and visualize air purification with live data displays. Even traditional retailers like MediaMarkt and Currys are evolving—turning their stores into tech playgrounds, gaming zones, and service hubs where consumers can compare, test, and get expert advice.
📌 In 2025, the best brands will:
- • Treat retail locations as marketing tools—not just sales outlets.
- • Offer hands-on product experiences to educate and engage customers.
- • Use in-store events, brand activations, and tech showcases to build loyalty.
If you’re still thinking of retail stores as just another sales channel, you’re missing the point. Retail isn’t dying—it’s evolving.
3. Sustainability Is No Longer Optional
In 2025, sustainability is just as crucial as product features. The EU’s "Right to Repair" rules demand repairable electronics, and retailers are prioritizing eco-friendly brands. If your packaging isn’t recyclable or your supply chain isn’t transparent, expect rejection. Buyers now ask about sustainability alongside price and specs—it’s a business necessity.
📌 What smart brands will do:
- • Switch to biodegradable, recyclable, or reusable packaging.
- • Design repair-friendly products to meet EU regulations.
- • Ensure full supply chain transparency.
4. AI-Powered Retail Is Here
AI is reshaping retail—optimizing inventory, personalizing marketing, and dynamically adjusting pricing. Brands that fail to adopt AI will struggle as competitors operate smarter and leaner.
📌 What to do now:
- • Use AI-driven demand forecasting to avoid stock issues.
- • Personalize product recommendations online and in-store.
- • Implement dynamic pricing instead of outdated fixed discounts.
5. D2C Is Booming—But Retailers Are Fighting Back
Direct-to-consumer (D2C) gives brands control over pricing, margins, and customer data. But retailers are countering with retail media networks, exclusive in-store offerings, and loyalty programs.
📌 Winning in 2025 means:
- • Balancing D2C with retail partnerships—cutting them out can backfire.
- • Leveraging retail media networks instead of competing against them.
- • Offering unique products and experiences across channels.
Retail’s Future: Stay Ahead or Fall Behind
By 2025, the winners in retail will be those who:✅ Master omnichannel selling.
✅ Create in-store experiences that drive engagement.
✅ Lead in sustainability.
✅ Leverage AI for smarter operations.
✅ Balance D2C with strategic retail partnerships.
The retail game is changing fast. The real question: Will your brand drive the change—or struggle to keep up?
📩 Ready to future-proof your retail strategy? Let’s talk.
The Digital Growth Playbook is breaking
Brands Aren’t Going Back into Retail, They’re Rewriting It
E-commerce was once a straightforward path to success. Brands benefited from low advertising costs, rapid growth, and direct customer relationships. However, the landscape has changed dramatically. Customer acquisition costs have increased by 60 percent, online return on investment is shrinking due to intensifying competition, and consumers are growing weary of the constant barrage of digital ads.
At the same time, traditional retail models are struggling. High rents, significant overhead costs, and declining foot traffic have made large-scale retail operations increasingly unsustainable.
💡 So where do brands go from here? They don’t go back to retail—they reinvent it.
The New Role of Physical Space
Retail is no longer just a distribution channel. Instead, it has become a strategic platform for engagement, brand-building, and digital acceleration. Successful brands are transforming their physical spaces into:
Experience Centers
Rather than merely selling products, stores now function as showrooms, educational spaces, and interactive brand activations. For example, Dyson’s Demo Stores allow customers to test products in real-world scenarios, creating a deeper connection between the brand and the consumer while driving both in-store and online sales.
Customer Acquisition Tools
Physical locations serve as powerful marketing assets, increasing brand visibility, fostering social engagement, and ultimately driving digital conversions. Apple Stores exemplify this approach, offering immersive brand experiences that build customer loyalty, generate shareable content, and strengthen long-term brand value.
Hyper-Flexible, Lower-Risk Formats
Instead of investing in large retail footprints, forward-thinking brands are adopting more agile models. Pop-up stores, showroom-style locations, and co-branded retail spaces provide flexibility, reduce financial risk, and allow brands to test and refine their strategies before committing to permanent locations.
Who is leading
the change?
Several brands are at the forefront of this retail transformation:
Samsung Experience Stores focus less on direct sales and more on immersing customers in the brand’s ecosystem, fostering long-term engagement.
Nike Live Stores are small, community-focused retail spaces that bridge the gap between digital and physical commerce, creating tailored experiences for local audiences.
Highsnobiety’s Concept Spaces merge content, community, and commerce, redefining retail as a cultural hub rather than just a shopping destination.
How We See It
The key question for brands is not whether to open retail stores but how to leverage physical spaces as scalable, profitable assets within a broader business strategy. At nonplusultra, we believe brands should:
✅ Treat retail as a brand amplifier rather than just a sales channel.
✅ Integrate physical locations into an omnichannel model, ensuring that stores complement digital efforts rather than compete with them.
✅ Use data-driven insights to optimize store formats, continuously testing and refining retail strategies just as they would with e-commerce.
✅ Explore flexible retail models, such as pop-ups and flagship experiences, to maximize impact while minimizing risk.
This is not about returning to traditional retail—it is about building the future of retail. Brands that embrace this new paradigm will unlock innovative ways to engage customers, drive conversions, and cultivate lasting loyalty without being entirely dependent on expensive digital advertising.
How Can CE Brands dominate Retail?
The Most Effective Marketing Strategies You Need to Know!
Success in EMEA retail is no longer just about shelf space—it’s about strategic omnichannel marketing, localized engagement, and data-driven decisions.
The EMEA Retail black box
The EMEA retail landscape is a black box. With thousands of brands competing for consumer attention, the question isn’t just how to survive—it’s how to win. Traditional marketing tactics are no longer enough. If you want to stand out, you need to master data-driven omnichannel marketing, hyper-targeted localization, and retail analytics that anticipate consumer behavior. Want to make sure your brand doesn’t just blend in but sells out? Read on!
Omnichannel Marketing: The Key to consistency and conversion
Omnichannel marketing is the foundation of success. If your brand isn’t visible across all customer touchpoints, you’re already losing ground. Consumers don’t distinguish between online and offline experiences anymore—they expect a seamless transition from product discovery to purchase, whether through a store visit, a social ad, a review, or a video tutorial. Brands that still rely on fragmented campaigns risk fading into the background.
The key is full-funnel thinking. If your brand isn’t driving awareness, consideration, and conversion in sync, competitors will fill the gaps. Winning brands integrate social ads, high-ranking product search results, expert content, influencer collaborations, online flyers, online activations, customer reviews, awards, and interactive landing pages to reinforce in-store efforts. If a brand has already invested heavily in awareness, budgets can be shifted towards conversion-driven tactics, but ignoring any part of the funnel is a costly mistake.
Localized Marketing: Precision Over Mass Reach
Localized marketing ensures every euro spent has maximum impact. Why blanket an entire country with the same campaign when precise targeting yields better results? Localized print flyers outperform generic national promotions in cost-efficiency and effectiveness. Selective in-store activations, such as deploying videowalls and interactive POS displays in high-traffic locations rather than all stores, optimize budgets.
Retail staff are the best brand ambassadors—proper training, in-store posters, flyers, and immersive branding make them powerful advocates who can turn hesitant shoppers into buyers. Many local stores have their own social media channels and niche events like gaming nights, offering golden opportunities for brands to directly engage with their core audience with minimal waste.
Retail Analytics: The Power of Data-Driven Decisions
Retail analytics is the most powerful tool for increasing ROI. Instead of relying on guesswork, brands must use data to determine which marketing tactics yield the highest returns. Retail analytics eliminate the scattergun approach—allowing for precise execution instead of broad, unfocused campaigns.
Some stores may benefit more from pillar branding, while others see the highest conversions from interactive screens. By analyzing retailer data and aligning it with in-house insights, brands can adjust strategies dynamically and allocate budgets more effectively, ensuring maximum impact in every location.
How to
amplify
brand reach?
Experience Zones: Turning Retail Into an Event
Experience zones are a game-changer for sales. Traditional in-store displays are no longer enough to capture consumer interest. Hands-on experiences create emotional engagement that leads to stronger purchase intent.
For brands without approved MediaMarkt Saturn displays, pop-ups and interactive zones are an effective way to boost visibility and conversions. AR try-before-you-buy stations, immersive product demos, and guided interactions not only differentiate a brand but also build trust and long-term loyalty.
Strategic Retail Partnerships: Maximize Your Brand Reach
Strategic retail partnerships amplify brand reach and credibility. Collaborating with leading retailers isn’t just about securing shelf space—it’s about becoming a priority brand within the retailer’s ecosystem.
Aligning with sales strategies at MediaMarkt, Saturn, Fnac, and similar retailers ensures better in-store positioning, increased exposure, and access to high-value customers. Co-branded promotions, exclusive bundles, and retailer-led campaigns place products directly in front of the right consumers. Sales associates hold immense influence over purchasing decisions, so ensuring they are well-trained and incentivized to recommend a brand can significantly boost conversion rates.
Ready to
take over
EMEA Retail?
Winning in EMEA retail requires more than just being present—it demands proactive, intelligent marketing. Brands that leverage omnichannel integration, localized targeting, retail analytics, interactive experiences, and strategic partnerships will outpace competitors and secure long-term growth.
Ready to dominate your market? Let’s talk.
Unlock EMEA
Retail now!
Sustainability and Building Trust
Meeting Consumer Expectations in the Electronics Market
In today’s dynamic electronics market, consumer expectations are evolving rapidly. For brands in this space, meeting these expectations is a necessity. Insights derived from the study on consumer electronics brands like Currys highlight three primary attributes that consumers prioritize: reliability, honesty/trustworthiness, and high value. This blog explores these qualities in depth and provides actionable strategies for brands aiming to meet and exceed these expectations.
The Pillars of consumer trust
According to the study, reliability, honesty/trustworthiness, and high value are the top attributes consumers seek when choosing a consumer electronics brand. Brands that fail to embody these qualities risk losing market share to competitors that do.
1. Reliability
Consumers demand products and services they can count on. In the electronics market, this means delivering high-quality products, consistent performance, and dependable customer service.
2. Honesty/Trustworthiness
Building trust goes beyond advertising; it’s about transparency in pricing, accurate marketing, and clear communication with customers.
3. High Value
While price remains a key factor, value extends to the perceived benefits and the overall customer experience—from purchase to after-sales service.
Why
Sustainability
Matters!
Sustainability is becoming an essential component of trustworthiness. More than ever, consumers are aligning their purchasing decisions with brands that demonstrate environmental responsibility. The insights from the study reveal that brands which emphasize sustainability can differentiate themselves in a crowded market.
Case Study: Currys as a Benchmark
Currys, a leading electronics retailer in the UK, scores highly on reliability and consumer trust, with an 81% loyalty rate among its users. The brand has achieved this by:
- Ensuring product quality across its range.
- Offering transparent and honest communication.
- Providing exceptional customer service to build lasting relationships.
Source: Brand KPIs for Consumer Electronics Online Shops: Currys in the United Kingdom
Strategies for Brands
To meet consumer expectations and thrive in the market, electronics brands should adopt the following strategies:
1. Embrace Transparency
Be upfront about product details, pricing, and policies. Transparency fosters trust and ensures long-term loyalty.
2. Prioritize Customer Feedback
Actively seek and implement feedback to improve product quality and customer experience.
3. Commit to Sustainability
Adopt sustainable practices, from eco-friendly packaging to reducing carbon footprints in manufacturing and logistics.
4. Deliver Consistent Value
Offer products and services that align with the price and exceed customer expectations in quality and functionality.
Conclusion
In a competitive market, building consumer trust through reliability, honesty, and high value is imperative. These insights from Currys in the UK serve as a blueprint for success, offering valuable strategies that can be seamlessly tailored and implemented across diverse European markets to drive impactful growth. Brands like Currys have set benchmarks by focusing on these qualities, proving that meeting consumer expectations leads to higher loyalty and stronger market positioning. As sustainability continues to influence purchasing decisions, it’s time for all brands to step up and adapt to this changing landscape.
By aligning with these core values and adopting the strategies outlined, brands can not only meet but exceed consumer expectations, ensuring long-term success in the electronics market.
TECH GIFT GUIDE
The Ultimate Gift Guide for Tech Enthusiasts & Lifestyle Innovators
Looking for the perfect gift for the tech-savvy or the lifestyle trendsetter in your life? Look no further. nonplusultra, the retail growth partner for some of the most innovative global consumer brands, has curated a list of must-have items that combine cutting-edge technology, sleek design, and practical utility. Whether it's enhancing home security, leveling up gaming experiences, or introducing premium sound to their day-to-day, we’ve got you covered.
We asked the NPU team and those are their favorites for Tech-Enthusiasts!
💍 For Wellness Enthusiasts: Oura Ring
Give the gift of health and insight with the Oura Ring, a sleek and advanced wearable designed to track sleep, activity, and overall wellness. Its minimalistic design makes it stylish yet practical, providing actionable insights into health metrics like heart rate, body temperature, and sleep quality. Perfect for anyone aiming to optimize their lifestyle, it’s a thoughtful gift for self-care lovers and data-driven achievers.
🕹️ For Gamers and Streamers: Razer Gaming Gear
Level up their gaming setup with Razer’s top-tier accessories. From ultra-responsive keyboards and precision gaming mice to immersive headsets, Razer delivers the performance edge every gamer needs. Designed with precision and style, it’s the ultimate choice for anyone passionate about gaming or streaming. Our personal favorite is the Razer Basilisk V3 Pro Mouse.
🎧 For Fitness Fans and Audiophiles: Shokz Bone-Conduction Headphones
Whether they’re running, cycling, or simply on the go, Shokz headphones are a game-changer. Using innovative bone-conduction technology, Shokz delivers crystal-clear audio without blocking the ear, ensuring safety and awareness during outdoor activities. Lightweight and sweat-resistant, they’re the perfect blend of form, function, and fitness.
Not quite a match yet?
Check out more of our
favorite CE brands!
🕹️ For Gamers and Tech Pioneers: Meta VR Headset
Step into the future of gaming and entertainment with Meta's advanced VR headset. Whether exploring virtual worlds, engaging in immersive gaming, or attending virtual concerts, the Meta Quest 3S delivers an unmatched experience. Lightweight, comfortable, and packed with groundbreaking technology, it’s a gift that will leave a lasting impression.
🎨 For the DIY Creative: Cricut Cutting Machines
Unleash their inner artist with Cricut’s versatile cutting machines. Perfect for creating custom designs on paper, vinyl, fabric, and more, Cricut is the ultimate tool for crafters, small business owners, and DIY enthusiasts. From personalized gifts to professional-quality designs, Cricut makes crafting effortless and fun. Check out the Cricut Joy Xtra Starter Bundle.
💇♀️ For Beauty & Hair Enthusiasts: Dreame Hair Devices
Help them achieve salon-quality hair at home with Dreame’s advanced hair devices. From hair dryers with ionic technology to versatile stylers, Dreame combines innovation and elegance to deliver professional results. Perfect for those who value beauty, style, and efficiency in their daily routines.
🍕 For Pizza Lovers: OONI Pizza Ovens
Bring the pizzeria experience home with OONI’s state-of-the-art pizza ovens. Designed for both indoor and outdoor use, these ovens reach incredible temperatures, cooking authentic, restaurant-quality pizzas in just 60 seconds. A must-have for foodies and backyard chefs, OONI makes every pizza night unforgettable.
☕ For Coffee Connoisseurs: Nunc Coffee Machines
Delight the coffee lover in your life with Nunc’s premium coffee machines. Designed to blend style with functionality, Nunc machines offer barista-quality espresso, cappuccino, and more—all from the comfort of home. A sleek, high-performance choice that transforms every morning brew into an artful experience.
Why we
chose those
products?
Each item in this guide reflects nonplusultra’s dedication to curating innovative, impactful, and meaningful products that elevate everyday life. While we proudly collaborate with leading global brands like Meta, Razer, Shokz, and more, we also admire and recommend other remarkable brands, such as Dreame, Nunc, and OONI. These companies have set exceptional standards in their industries, delivering quality, innovation, and experiences that inspire us and resonate with consumers worldwide.
We believe in celebrating brands that push boundaries and create solutions that make a difference. Whether it's Dreame’s elegant hair devices, Nunc’s coffee craftsmanship, or OONI’s pizza ovens that bring families and friends together, these brands embody the spirit of innovation and lifestyle transformation.
Ready to Wrap It Up?
From the practical to the luxurious, this guide has something for everyone. Make this gifting season extraordinary with products that inspire, protect, and elevate everyday life.
You got inspired by our work with brands, get in touch with us!
