Crew

Meet the crew

Six services, 100+ retail accounts, 50,000+ field visits per year. Run by 100+ specialists embedded across the EMEA region, organised into named mission teams because execution at scale requires mission discipline.

Mission Control

The leadership team steering nonplusultra across EMEA.

Co-Founder & CEO

Florian Hutterer

Florian co-founded nonplusultra in 2015 with the vision of making EMEA retail accessible for the world's best tech brands. He leads strategy, business development, and key client relationships across Europe and beyond.

Co-Founder & CEO

Benjamin Gehring

Benjamin co-founded nonplusultra and drives operational excellence, data science, and consumer solutions. His deep expertise in retail analytics and market intelligence shapes how nonplusultra turns data into growth.

Head of Consumer Solutions

Lisa Bendisch

Lisa heads Consumer Solutions at nonplusultra, leading brand experience, retail touchpoints, and in-store activation programmes across EMEA. Her expertise connects brand strategy to measurable in-store performance.

Director Retail Solutions

Patrick Feustel

Patrick heads nonplusultra's Retail Solutions division, translating brand strategy into retail execution. With deep expertise in field sales and retail partnerships, he ensures every brand lands and grows in-market.

Senior Finance Manager

Janina Krug

Janina oversees financial planning, reporting, and controlling at nonplusultra. Her work ensures the operational and commercial performance of the business is tracked, measured, and continuously improved.

Territory Leads

A direct point of contact for every territory — so each brand has one accountable person on the ground. Click a lead to see their territory.

Territory Lead — Northern Europe

Ian Baxter

Ian leads nonplusultra's retail growth across Northern Europe from the London office — the UK, Ireland, and the Nordics. He is the direct point of contact for brands scaling into the region.

Territory Lead — Central & Eastern Europe

Paul Schmitt

Paul leads nonplusultra's retail growth across Central & Eastern Europe from the Munich office — the DACH region, the Benelux, and the wider CEE markets. He is the direct point of contact for brands entering the region.

Territory Lead — Southern Europe

Nadia Touhami

Nadia leads nonplusultra's retail growth across Southern Europe from the Colmar office — France, Iberia, Italy, and the Mediterranean markets. She is the direct point of contact for brands expanding into the region.

Territory Lead — Middle East & Africa

Mohamed Ashraf

Mohamed leads nonplusultra's retail growth across the Middle East & Africa from the Dubai office — from the GCC to North, West, and Sub-Saharan Africa. He is the direct point of contact for brands expanding into the region.

Unit Leads

The leads behind business development, data science, and people & culture.

People & Culture

Ulrike Ziegler

Ulrike leads People & Culture at nonplusultra, owning talent development, hiring, and how the team grows across EMEA. Her work ensures the company attracts the right people and gives them the room to develop.

Head of Business Development

Lisa Bierbrauer

Lisa leads Business Development at nonplusultra, opening the brand partnerships that bring new consumer-electronics brands into EMEA retail. She is the first point of contact for brands exploring what nonplusultra can do for them.

Head of Data Science

Christian Stöger

Christian leads Data Science at nonplusultra, turning retail and sellout data into the analytics, reporting, and market intelligence the business runs on. His work gives every brand and territory the numbers behind where to grow next.

Ready to grow in EMEA?

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Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.

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