Dedicated brand space inside MediaMarkt
Case study · coming soon01 / 05
Retail Data Science & BI for EMEA Tech Brands
>97% accuracy in advanced sales forecasting. Real-time sell-out dashboards, AI-based demand prediction, and Hot Spot / White Spot analysis. Complete intelligence across every EMEA market.
Entering EMEA or scaling an existing operation? Talk to the right expert for your market.
Book a Discovery Call →Overview
In EMEA retail, the brands that win are the ones that see clearly.
We eliminate the black box between your HQ and your European retail performance. nonplusultra's Data Science service gives consumer electronics brands full visibility into distributor activity, retailer performance, sell-through rates, and inventory levels across every market we manage.
We build real-time dashboards to your brand's KPIs — sell-out by retailer, RTS by store, inventory by market.
Your leadership team acts on data from last week, not last quarter.
Our reporting infrastructure aggregates data from multiple sources across the retail ecosystem into a single, actionable view.
What's included
- >97% accuracy in advanced sales forecasting: AI-based demand prediction across retailer × SKU × calendar week
- Sell-out, stock, field visit, and marketing data: integrated into one unified structure with automated weekly insight reports
- Sales, demand, and stock risk forecasting: AI-driven and predictive, not just retrospective
- Hot Spot / White Spot analysis: classifies stores by performance tier and drives targeted field action plans
- Ready to Sell Score (RTS) analytics: weekly tracking of store-level execution quality (0–25 points) against sell-out uplift
- Triple Baseline Reporting: Actuals vs. Forecast vs. Goal, delivered weekly and reviewed at every QBR
- Three-layer Data Science Maturity Model: from data integration and quality through insight delivery to ML-driven optimisation and A/B testing
Testimonials
What our clients say
Guaranteed retail success for Meta across EMEA.
“You guys were the backbone of our operation from day one — and in terms of agencies available in this space, you're the best. Point blank.”

Goetz Lehnig
General Manager Retail Sales
Perfecting European retail for Shokz.
“We opened on almost 110 stores within four months — which surprised me a lot at the time. I don't think there's any distributor or agency doing a better job than nonplusultra.”

Thomas Zhang
Sales Director Europe
Driving retail impact with SumUp across Europe.
“You essentially became part of our team. You soaked up the brand DNA — brought it to your retail contacts and made them part of our success. That was the key factor for scaling across multiple countries and years.”
Burkhard Triebel
VP Growth
Data-driven market entry for XGIMI in EMEA.
“When I look at those 120 stores, we created a very detailed plan — store level, SKU level, accessory level. That actually improved our sell-out by 3, 4, 5×. Their data and retail analytics setup is definitely one of their USPs.”

Aleksandar Naum
Director DACH
Bringing iFixit into mainstream European retail.
“The work and relationship with nonplusultra is very efficient and very creative — they understand our mission and make my life a lot easier.”

Rod Stohrer
Head of Brand
Building European market access — from the distributor's perspective.
“It's very comfortable, it's very reliable — and in general they're a very good team player. With nonplusultra we create genuine market access across Europe.”
Andreas Roth
Director Distribution
What great brand partnerships look like inside Europe's largest CE retailer.
“Sometimes we need someone who understands both sides — and that's where nonplusultra comes into play. I sense a lot of commitment and it's very pragmatic.”
Peter Hölzl
Retail Strategy
Case studies
Selected work across EMEA
Oura
Brand experiences at the Elkjøp campus
Case study · coming soonReady to grow in EMEA?
Every successful launch starts with
the right conversation.
Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.
