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Core Services

Five specialist services. One EMEA retail growth partner.

Distribution, field sales, data science, and marketplace management: the full stack to enter and grow European retail. No local team required.

Data Science

>97% accuracy in advanced sales forecasting. Real-time sell-out dashboards, AI-based demand prediction, and Hot Spot / White Spot analysis. Complete intelligence across every EMEA market.

  • >97% accuracy in advanced sales forecasting: AI-based demand prediction across retailer × SKU × calendar week
  • Sell-out, stock, field visit, and marketing data: integrated into one unified structure with automated weekly insight reports
  • Sales, demand, and stock risk forecasting: AI-driven and predictive, not just retrospective
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Strategic Retail Management & Omnichannel Marketing

From go-to-market strategy to integrated multichannel campaigns — everything your brand needs to enter and grow in EMEA retail.

  • Selective Retail Expansion Model: enter with focused, high-performing partners first. Brand positioning and pricing stay protected before scaling volume.
  • PACE Framework (Planning, Activation, Control, Evaluation): nonplusultra's client engagement model governing the full relationship lifecycle — from market entry planning through quarterly performance control. Every account is actively managed, not just serviced.
  • Localization Discipline Framework: per-country adaptation protocol covering retailer mix, pricing, compliance, and marketing execution — because Europe is not one market
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Field Sales & Merchandising

50,000+ field visits and 2,000+ training sessions per year. Proactive field teams driving sell-through, POS compliance, and brand presence across 3,000+ stores.

  • Three visit types: Acceleration (strategic market development, JBPs, store acquisition), POS Excellence (compliance, merchandising, informal training), Discovery (intelligence-only) — 50,000+ field visits per year
  • Ready to Sell Score (RTS): proprietary scoring (0–25 pts) measuring Distribution, Placement, POS & Visibility, and Staff Engagement — standardised for direct comparison across retailers, regions, and brands
  • A/B/C/D store tiering: visit frequency and service mix calibrated per store using 14+ signal types including footfall, sell-out, competition strength, and staff motivation
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Staffing & Brand Experiences

30,000+ product demos and 200+ events per year. Highest-quality brand staffing and live brand experiences across EMEA — from pop-ups and trade-show booths to retailer campuses and dedicated brand spaces inside stores.

  • Highest-quality brand staffing across EMEA: trained brand specialists running 30,000+ product demos and 200+ events per year, driving conversion and deepening brand perception
  • Dedicated brand spaces inside retail stores, designed, built, and managed end-to-end (e.g. the Google brand space inside MediaMarkt)
  • Pop-ups, trade-show and exhibition booths (e.g. IFA), plus retailer in-house exhibitions and campuses (e.g. the Elkjøp campus for Remarkable and Oura)
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Amazon & Marketplace Management

Full-service management across Amazon EU, eBay, Otto, Bol.com, and Fnac Marketplace. Listings, ads, pricing, and unauthorised-seller monitoring — continuously managed.

  • Full-service Amazon management — Seller and Vendor Central — across pan-European marketplaces
  • Strategic management of European marketplaces (eBay, Otto, Coolblue, Bol.com, Fnac Marketplace)
  • TikTok Shop management across EU5 (FR, DE, IT, IE, ES): four-lever model — Storefront, Affiliate, GMV Max Ads, Live Shopping
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Ready to grow in EMEA?

Every successful launch starts with the right conversation.

Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.