Staffing & Brand Experiences: Online research builds the shortlist. Physical experience builds the conviction to buy, and that is the moment this service owns. We work two paths to the same goal. The first creates demand: roadshows, trade-show and exhibition booths such as IFA, and branded experiences that reach people before the sale, including Meta's European event staffing programme, which we run end-to-end from recruiting and training to on-site leadership. The second converts it: shop-in-shops, pop-ups, brand stores and dedicated brand spaces inside retailers, staffed by specialists who turn footfall into a sale. Examples both paths can be judged on: the brand space we created for Google inside MediaMarkt, and the Elkjøp campus, where we designed the retail training concept and deliver brand experiences for reMarkable and Oura. Behind both paths runs one engine. We build a specialist culture through product and storytelling training with experience-first onboarding. We enable guided selling with hands-on demonstrations, customer education and consultation. We measure what happened through engagement and conversion tracking, retail feedback and store-by-store visibility. And we grow the community that carries it, through specialist recognition and retail community engagement. Delivery runs from strategy and concept through production, staffing, execution and optimisation, so one team stays accountable from the first drawing to the last shift: 30,000+ product demonstrations and 200+ brand events per year. Also called: brand experience; retail staffing; in store demonstration; brand space retail Key capabilities: Create demand: roadshows, trade-show and exhibition booths (e.g. IFA) and branded experiences that reach the audience before the sale, including Meta's European event staffing programme run end-to-end from recruiting and training to on-site leadership; Convert demand: shop-in-shops, pop-ups, brand stores and dedicated brand spaces inside retailers (e.g. the Google brand space inside MediaMarkt), staffed to turn footfall into a sale; Brand and Retail Experience Specialists trained in product knowledge and storytelling, with experience-first onboarding: 30,000+ product demonstrations and 200+ brand events per year; Guided selling as a discipline, not a shift: hands-on demonstrations, customer education and consultation, with engagement and conversion tracked store by store; Retail spaces and training concepts designed and built, then run (e.g. the Elkjøp campus, where we deliver brand experiences for reMarkable and Oura); One team from strategy and concept through production, staffing, execution and optimisation, across 4 territories, from a single pop-up to a rollout across markets Create demand — Reach the audience before the sale, in the places where a category gets decided. Roadshows, trade shows and exhibitions (IFA, Intersolar); Branded experiences and brand event programmes; Brand Experience Specialists trained in product and storytelling; Concept, design and production of the space itself Convert demand — Turn footfall into a sale, at the shelf and in the spaces around it. Shop-in-shops and pop-up stores; Brand stores and dedicated brand spaces inside retailers; Retail Experience Specialists running demos and consultation; Retail training concepts, designed and delivered From experience to conversion: Build — A specialist culture: brand and retail experience specialists, trained in product and storytelling, onboarded experience-first. Enable — Guided selling: hands-on demonstrations, customer education and consultation instead of a scripted pitch. Measure — Performance visibility: engagement and conversion tracking, retail feedback, results readable store by store. Grow — Community and growth: specialist recognition, retail community engagement, activation moments people want to work. Strategy → Concept → Production → Staffing → Execution → Optimisation Google: Pixel brand space in MediaMarkt and Saturn: Design, production and staffing from one team. A freestanding brand space in eight stores, with specialists trained to demo Gemini Live, not just the camera. 3,500+ live demos delivered, 8 MediaMarkt and Saturn stores, 17.3M combined store footfall Meta: European event programme: Exclusive EMEA staffing partner. We built and ran Meta's European event programme end-to-end, from recruiting and training to on-site leadership. 200+ activations in 2025, 23 countries covered, 94.5% satisfaction rate Elkjøp Campus: retail training at scale: A retail training concept and booth experience, designed for reMarkable and delivered across four countries. 700 associates trained in 4 days, 4.7 out of 5 satisfaction, 4 countries delivered Your product sells when someone shows it. With nonplusultra: Specialists briefed (Trained on your product and there only for it), Time for every shopper (No other range to look after), Shoppers approached (They start the conversation and show it working), Rolled out to more stores (What sells in the pilot goes to the next stores). From your head office: Display installed (Your display goes up in the store), Staff too busy (Store staff look after thousands of products), Waits to be asked (Nobody explains it unless a shopper asks), Display sells little (The display stands, the product barely moves). Frequently asked: Do you supply staff, or run the whole format? Both, and they are priced differently. Trade show staffing at IFA is people, briefing and shift leadership. A shop-in-shop or a brand store is concept, build, staffing and the sell-out target behind it. Most brands start with the first and move to the second. What does a product demo actually change? It moves the decision from a spec sheet into a hand. Our specialists run 30,000+ product demonstrations a year, and engagement and conversion are tracked store by store, so a product demo programme is judged on the same sell-out number as a listing. Who are the people on the floor? Brand and Retail Experience Specialists, trained on product and storytelling before a shift rather than briefed on the morning. The same brand ambassador staff runs a popup store, a roadshow and a shop-in-shop, which is why the tone does not change between formats. Can you do one country, or does it have to be a rollout? One is fine. A single pop-up store in one city and a rollout across four territories run on the same engine: strategy and concept, production, staffing, execution, optimisation, with one team accountable from the first drawing to the last shift.