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Countries

4 territories. 117 markets.

nonplusultra covers all of EMEA — from Northern Europe and DACH to the Middle East and Africa. Dedicated offices in London, Munich, Colmar and Dubai.

Planning an entry? Tell us the market and we will tell you what it takes.

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Middle East & Africa

72 markets

Office: Dubai

GCC, Levant, Turkey, North Africa and Sub-Saharan Africa — a rapidly growing region for consumer electronics, anchored by Dubai.

Mohamed Ashraf
Territory Lead
Mohamed Ashraf

GCC

  • Bahrain
  • Kuwait
  • Oman
  • Qatar
  • Saudi Arabia
  • United Arab Emirates

Levant & Turkey

  • Armenia
  • Azerbaijan
  • Georgia
  • Iran
  • Iraq
  • Israel
  • Jordan
  • Lebanon
  • Palestine
  • Syria
  • Turkey
  • Yemen

North Africa

  • Algeria
  • Egypt
  • Libya
  • Morocco
  • Sudan
  • Tunisia

Western & Central Africa

  • Angola
  • Benin
  • Burkina Faso
  • Cameroon
  • Cape Verde
  • Central African Republic
  • Chad
  • Democratic Republic of the Congo
  • Equatorial Guinea
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Ivory Coast
  • Liberia
  • Mali
  • Mauritania
  • Niger
  • Nigeria
  • Republic of the Congo
  • São Tomé and Príncipe
  • Senegal
  • Sierra Leone
  • Togo

Eastern & Southern Africa

  • Botswana
  • Burundi
  • Comoros
  • Djibouti
  • Eritrea
  • Eswatini
  • Ethiopia
  • Kenya
  • Lesotho
  • Madagascar
  • Malawi
  • Mauritius
  • Mozambique
  • Namibia
  • Rwanda
  • Seychelles
  • Somalia
  • South Africa
  • South Sudan
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

Market Deep-Dives

Ready to grow in EMEA?

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Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.

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