Explore the
Retail
Cosmos
Together

Our elite nonplusultra crew ensures mission-critical execution and transforms your vision into measurable results.
Bold Ambitions, Boundless Impact.
Bold Ambitions, Boundless Impact.

Our Lead Captains

Florian Hutterer
FOUNDER & CEO

Benjamin Gehring
FOUNDER & CEO

Lisa Bendisch
Head of Operations

Patrick Feustel
Director of Retail Solutions

nonplusultra is a leading Retail Growth Partner inspiring Tech
brands to success in EMEA retail. We build the right strategy to
scale up your brand.

Our experts
for your
rocket
future

Supported by over 60 experts across the EMEA region, our team is the essence of our mission at nonplusultra. Named after iconic space missions, each member embodies vision, direction, and innovation. Our five specialized services thrive on their skills and collaboration, ensuring clients reach new heights. Without them, there would be no mission, no launch, and no inspiring brands led to success. They are the heart and soul of nonplusultra.

This is how we roll

Insights into our everyday working life: How our nonplusultra crew organize their day to day.

Average Age of NPU
33,7
Years
Do you prefer working alone or in a team?
4
Alone
27
Dream Team
Early bird or night owl?
16
Early Bird
17
Night owl
How do you get to work?
17
Car
10
Commute Champ
1
Pedal Power
1
Silent Walk
How do you start your workday?
13
Snooze
marathon
4
Email anxiety
management
9
Dance party
2
Speedy
Spruce-up!
Average Age of NPU
33,7
Years
Do you prefer working alone or in a team?
4
Alone
27
Dream Team
Early bird or night owl?
16
Early Bird
17
Night owl
How do you get to work?
17
Car
10
Commute Champ
1
Pedal Power
1
Silent Walk
How do you start your workday?
13
Snooze
marathon
4
Email anxiety
management
9
Dance party
2
Speedy
Spruce-up!

Your Gateway to nonplusultra

Introducing Lena Rucki, our Talent Acquisition Manager and your first contact for joining nonplusultra. With a passion for connecting with top talent, Lena ensures a smooth and welcoming recruitment process. Reach out to Lena and discover exciting career opportunities with us!

Mail to Lena Rucki
Go to our open job positions

Embark on your
Retail Journey

As our contact person, Lisa Bierbrauer navigates brands through the vast expanse of the EMEA market, ensuring your brand's journey is smooth and successful. Embark on this exciting adventure with Lisa, and watch your retail aspirations take flight!

E-Mail Lisa Bierbrauer

FAQ - frequently asked questions are answered here for you

WHAT?

At nonplusultra we help innovative Consumer Tech brands to grow Omnichannel Retail within the EMEA Region. nonplusultra is your One-Stop-Shop for EMEA Retail, managing your Distribution Partners, Retailers (offline and online) and Brand Experience. With our different services we help brands from scale-up to big corporations with the right support at the right time.

WHY NONPLUSULTRA?
  • Save time: Faster time to market - We streamline your market entry process, ensuring your brand is quickly and efficiently established in EMEA.
  • Reduce your risks: With a proven track record of successful market entries, we minimize uncertainties and deliver reliable results.
  • 360° Convenience: Our comprehensive services cover all aspects of market entry, allowing you to focus entirely on your core business.
  • Better results: Leverage our team of specialists to achieve above-average growth while simultaneously building stable run rates and maintaining healthy markets.
WHERE?

With our headquarters in Munich, Germany, and main offices in London, UK, and Lille, France, and now starting in Dubai we
operate across EMEA.

Scope of Work: 

CENTRAL EUROPE: Germany, Austria, Switzerland, Belgium, Netherlands
NORTH EUROPE: United Kingdom, Ireland, Sweden, Denmark, Norway, Finland
SOUTH EUROPE: France, Italy, Spain, Portugal
EASTERN EUROPE: Czech Republic, Slovakia, Hungary, Romania, Croatia
MIDDLE EAST: UAE, Saudi Arabia, Kuwait, Qatar

WHO?

nonplusultra was founded in 2015 in Vienna by Florian Hutterer and Benjamin Gehring and has since grown into a company with over 60 employees across EMEA. Our dedicated and dynamic team works closely with our brands to achieve our shared goals. Our team is the heart and soul of nonplusultra. Together, we work to transform retail and take your business to new heights.