Case study: Qualcomm Snapdragon (Semiconductors). 7,000+ sellers trained for Qualcomm Snapdragon. nonplusultra runs the training programme behind Qualcomm's Snapdragon retail education initiative in EMEA, most of it face to face. Facts: EMEA; 2026. A brand that relies on store staff to close the sale needs sellers who remember the product story when a customer asks what they would recommend. For Qualcomm's Snapdragon retail education initiative in EMEA, nonplusultra runs the training programme. 7,000+ sellers have been trained, and the programme runs 30 to 34% ahead of target. Of the first 375 sessions this year, 62% were held face to face. That is a deliberate choice: remote formats carry pure information, while a live objection-handling round with sellers who meet customers that afternoon needs a room. Results: 7,000+ Sellers trained, 30 to 34% Ahead of target, 62% Of sessions held face to face.