Connectivity
25 major EMEA retailers in four months for SpaceX Starlink.
nonplusultra built the European retail function for SpaceX Starlink and trained store staff in five countries before the product reached the shelf.
- Markets
- Germany, UK, France, Switzerland, Benelux, Nordics
- Retailers
- MediaMarktSaturn, Currys, Fnac, Coolblue, Elkjøp
- Period
- From September 2023, four months to shelf
From no European retail presence to 25 major retailers in four months, with trained staff behind every shelf.
The work
In September 2023, nonplusultra and SpaceX announced an agreement to sell Starlink through Europe's consumer electronics retailers. Starlink had a working product and no European retail infrastructure. We negotiated the agreement and built the retail function: distribution, account management, field sales and POS. Most store staff had never sold a subscription and hardware proposition, so training ran in five countries before launch. Four months after the start, Starlink hardware and service contracts were on the shelves of 25 major retailers, online and in store, with POS displays at every partner. MediaMarktSaturn, Currys, Fnac, Coolblue, Digitec and Elkjøp were among them.
Your contact
Lisa Bierbrauer
Head of Business Development
Lisa has the first conversation with every brand. Bring your market and your timeline.
