Case study: iFixit (Tools & Accessories). Bringing iFixit into mainstream European retail. How nonplusultra took iFixit from zero European retail presence to 40+ accounts across 6+ markets in 12 months. Facts: 6+ EMEA markets, DACH and Benelux first; 12-month build, accounts still managed. Challenge: iFixit had established itself globally as the trusted repair resource, but translating that into physical retail distribution in Europe required more than logistics. Rodriguez Stohrer was searching for a partner who understood the iFixit mission: one who could navigate unfamiliar category structures, local distributor relationships, and retailer listing requirements, while staying genuinely aligned with what iFixit stands for. Approach: nonplusultra worked hand in hand with iFixit's team to build an EMEA retail strategy from the ground up: identified the right retail formats, negotiated listings, and managed distributor relationships. A phased market entry approach prioritised quick wins in DACH and Benelux before expanding across Europe. Outcome: iFixit opened 40+ retail accounts across 6+ EMEA markets in 12 months: zero European distribution infrastructure to consistent shelf presence in DACH, Benelux, and beyond. The retail foundation built in year one now supports iFixit's continued European expansion. Results: 6+ EMEA markets entered, 40+ Retail accounts opened, 12mo From zero to full distribution.