Case study: TD SYNNEX (Distribution Partner). Building European market access, from the distributor's perspective. The view from Europe's largest distributor: why field execution and sell-through data are what turn inventory into market traction. Facts: Europe. Challenge: New brands coming from the US or China consistently face the same problem in Europe: different regulations, different governmental rules, different reseller landscapes, and a fragmented multi-country market that is structurally unlike any single home market. A big distributor can bring goods into a country. But getting those goods from distributor inventory into retailer shelves, and from shelves to sell-through, requires market knowledge and retailer relationships that most brands don't have. Approach: nonplusultra operates at the intersection of all three parties in the EMEA retail triangle: brands, distributors, and retailers. Our field teams, sell-through programmes, and data reporting create the pull-through that transforms distributor inventory into retail velocity. Every party in the chain moves faster. Joint partnerships for brands including Meta, Ring, SumUp, and Starlink demonstrate this model at scale. Outcome: TD SYNNEX and nonplusultra run a three-party channel model that converts distributor inventory into retail velocity: brands get activation and field presence, distributors get product moving off shelf, retailers get well-supported SKUs that actually perform. Brands including Meta, Ring, SumUp, and Starlink run through this structure today.