Google
Dedicated brand space inside MediaMarkt
Case study · coming soon03 / 05
Field Sales & Merchandising — EMEA
50,000+ field visits and 2,000+ training sessions per year. Proactive field teams driving sell-through, POS compliance, and brand presence across 3,000+ stores.
Entering EMEA or scaling an existing operation? Talk to the right expert for your market.
Book a Discovery Call →Overview
Your product can be listed in every major European retailer — and still fail if no one is championing it on the floor. nonplusultra's Field Sales & Merchandising service puts dedicated regional teams inside the stores that matter.
Listings become sell-through.
Each year, our field team completes over 50,000 field visits across MediaMarktSaturn, Currys, Fnac, and more — 3,000+ stores.
Our field force operates across structured visit types, each designed to address a distinct retail task: strategic market development at store level, in-store excellence and visual merchandising that enhance product visibility, staff training and engagement, and performance documentation.
We provide proactive regional management for sales growth, handle strategic merchandising and POS solutions, and deliver staff training at every level of the retail chain — over 2,000 dedicated training sessions per year, from Master Trainers who train-the-trainer through to in-store rep coaching — with a Training NPS of 93 and a programme that includes the Ready / Rise / Refine learning journey, SCORM files for retailer LMS upload, and Field Trainer certification.
We run the warehousing, logistics, and deployment.
Coverage doesn't drop when volume scales.
What's included
- Three visit types: Acceleration (strategic market development, JBPs, store acquisition), POS Excellence (compliance, merchandising, informal training), Discovery (intelligence-only) — 50,000+ field visits per year
- Ready to Sell Score (RTS): proprietary scoring (0–25 pts) measuring Distribution, Placement, POS & Visibility, and Staff Engagement — standardised for direct comparison across retailers, regions, and brands
- A/B/C/D store tiering: visit frequency and service mix calibrated per store using 14+ signal types including footfall, sell-out, competition strength, and staff motivation
- Closed-loop execution: every visit logged within 24 hours with GPS check-in, photos, RTS score, and structured notes — uncaptured visits do not count
- Hot Spot / White Spot analysis: stores classified by outperformance or under-representation to drive targeted action plans and visit redistribution
- Dedicated retail training: 2,000+ training sessions per year across Master Trainer, train-the-trainer, and in-store rep coaching, with the Ready / Rise / Refine learning journey, SCORM files for retailer LMS, and Field Trainer certification (Training NPS 93)
- 97% POS compliance achieved for Meta across its European retail network
Testimonials
What our clients say
Consumer Electronics
Guaranteed retail success for Meta across EMEA.
“You guys were the backbone of our operation from day one — and in terms of agencies available in this space, you're the best. Point blank.”
Goetz Lehnig
General Manager Retail Sales
Audio / Wearables
Perfecting European retail for Shokz.
“We opened on almost 110 stores within four months — which surprised me a lot at the time. I don't think there's any distributor or agency doing a better job than nonplusultra.”
Thomas Zhang
Sales Director Europe
Fintech / POS Hardware
Driving retail impact with SumUp across Europe.
“You essentially became part of our team. You soaked up the brand DNA — brought it to your retail contacts and made them part of our success. That was the key factor for scaling across multiple countries and years.”
Burkhard Triebel
VP Growth
Projectors / Display
Data-driven market entry for XGIMI in EMEA.
“When I look at those 120 stores, we created a very detailed plan — store level, SKU level, accessory level. That actually improved our sell-out by 3, 4, 5×. Their data and retail analytics setup is definitely one of their USPs.”
Aleksandar Naum
Director DACH
Tools & Accessories
Bringing iFixit into mainstream European retail.
“The work and relationship with nonplusultra is very efficient and very creative — they understand our mission and make my life a lot easier.”
Rod Stohrer
Head of Brand
Distribution Partner
Building European market access — from the distributor's perspective.
“It's very comfortable, it's very reliable — and in general they're a very good team player. With nonplusultra we create genuine market access across Europe.”
Andreas Roth
Director Distribution
Retail Partner
What great brand partnerships look like inside Europe's largest CE retailer.
“Sometimes we need someone who understands both sides — and that's where nonplusultra comes into play. I sense a lot of commitment and it's very pragmatic.”
Peter Hölzl
Retail Strategy
Case studies
Selected work across EMEA
Oura
Oura
Brand experiences at the Elkjøp campus
Case study · coming soonReady to grow in EMEA?
Every successful launch starts with
the right conversation.
Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.