Field Sales & Merchandising: Your product can be listed in every major European retailer — and still fail if no one is championing it on the floor. nonplusultra's Field Sales & Merchandising service puts dedicated regional teams inside the stores that matter. Listings become sell-through. Each year, our field team completes over 50,000 field visits across MediaMarktSaturn, Currys, Fnac, and more — 3,000+ stores. Our field force operates across structured visit types, each designed to address a distinct retail task: strategic market development at store level, in-store excellence and visual merchandising that enhance product visibility, staff training and engagement, and performance documentation. We provide proactive regional management for sales growth, handle strategic merchandising and POS solutions, and deliver staff training at every level of the retail chain — over 2,000 dedicated training sessions per year, from Master Trainers who train-the-trainer through to in-store rep coaching — with a Training NPS of 93 and a programme that includes the Ready / Rise / Refine learning journey, SCORM files for retailer LMS upload, and Field Trainer certification. We run the warehousing, logistics, and deployment. Coverage doesn't drop when volume scales. Also called: field marketing; field merchandising; in-store merchandising; retail support; merchandising sales force Key capabilities: Three visit types: Acceleration (strategic market development, JBPs, store acquisition), POS Excellence (compliance, merchandising, informal training), Discovery (intelligence-only) — 50,000+ field visits per year; Ready to Sell Score (RTS): proprietary scoring (0–25 pts) measuring Distribution, Placement, POS & Visibility, and Staff Engagement — standardised for direct comparison across retailers, regions, and brands; A/B/C/D store tiering: visit frequency and service mix calibrated per store using 14+ signal types including footfall, sell-out, competition strength, and staff motivation; Closed-loop execution: every visit logged within 24 hours with GPS check-in, photos, RTS score, and structured notes — uncaptured visits do not count; Hot Spot / White Spot analysis: stores classified by outperformance or under-representation to drive targeted action plans and visit redistribution; Dedicated retail training: 2,000+ training sessions per year across Master Trainer, train-the-trainer, and in-store rep coaching, with the Ready / Rise / Refine learning journey, SCORM files for retailer LMS, and Field Trainer certification (Training NPS 93); 97% POS compliance achieved for Meta across its European retail network Acceleration — Strategic market development at store level, where the store itself is worth a business plan. Joint business plans with key stores, new store acquisition; Lighthouse stores, floor-space and real-estate negotiation; Assortment planning and regional escalation; Large-scale staff training on the floor POS Excellence — Everything that decides whether the product sells once it is on the shelf. Planogram compliance, merchandising, pricing integrity; On-shelf availability and replenishment; POS placements, upgrades, break-fix and assembly; Market intelligence and informal staff training Discovery — Find out what is actually happening in the stores before spending a budget on them. POS pulse checks and status documentation; Market and competitor intelligence; Mystery shopping; No in-store execution, so the reading stays clean The right stores, in the right order: Tier — Which stores are worth a visit. A/B/C/D tiering built from sell-out, footfall, competitive strength and 14 further signals, reviewed every quarter. Plan — Visit frequency, route and objective per store, weighted by tier, by what the retailer has running, and by the store's Ready to Sell score. Execute — Every visit has its objectives before the rep walks in. Availability, placement, POS and staff are scored on the spot: Ready to Sell, 0 to 25 points. Review — Logged within 24 hours with photos and a GPS check-in. An uncaptured visit does not count. The weekly review writes the next week's plan. Scoping → Tiering → Visit plan → Execution → Logging → Weekly review Meta — European retail network: A field operation across 15 countries, measured on one number the brand can check: whether the point of sale is actually compliant. 97% POS compliance across EMEA, 15+ countries managed, 50,000+ field visits per year SumUp — fintech hardware at retail scale: A card reader is bought at the shelf or not at all. Field coverage went into 1,500 stores in the first year and the brand tripled. 1,500+ retail stores reached in year one, 12+ EMEA markets activated, 3× sales growth in the first year Shokz — coverage that scaled with the brand: 180 retail partners activated and held. Field presence grew with the listings instead of lagging a year behind them. 180+ retail partners activated, 3× retail footprint growth, 200% YoY growth 2021–2024 Frequently asked: Field service, retail merchandising, merchandising agency: is that all the same thing? Six names for the same work reach us regularly: field service, field support, retail field marketing, retail merchandising, merchandise services, retail brand services. What they describe is field marketing, merchandising and in-store training carried by one team that visits stores and is measured on what leaves the shelf. A merchandising agency or a sales agency usually sells you the visit. We are paid on what the visit changed, which is why every visit carries a score. Do you run syndicated merchandising, or dedicated teams? Dedicated by default. Syndicated merchandising splits one rep across several brands and is cheaper per visit; it also means nobody in the store is accountable for your shelf. We staff dedicated regional teams and tier stores A to D on 14+ signal types, so the visits land where the sell-out is rather than spread evenly across brands sharing a route. What happens on a store visit? One of three visit types, logged within 24 hours with GPS check-in, photos, a Ready to Sell Score and structured notes. The store check records prices, placement and competitor facings. A visit that was not logged does not count, because an unrecorded visit cannot explain a change in sell-out. How do you measure POS compliance? With the Ready to Sell Score: 0 to 25 points across distribution, placement, POS and visibility, and staff engagement. It is the same scale in every country, so shop-in-shop compliance in Oslo and an endcap in Manchester sit in one table. Meta reached 97 % POS compliance across its European retail network on it. Do we see the raw data, or only a summary? Weekly, by retailer and by store. Every visit feeds sell out reporting next to stock and marketing data in one structure. That is the point of logging within 24 hours: the report is this week's, not last quarter's.