Amazon & Marketplace Management: European marketplaces are not set-and-forget. Pricing pressure, content drift, counterfeit exposure, and algorithm shifts demand continuous active management. nonplusultra's Amazon & Marketplace Management service gives you active, full-service management of your brand's presence across Amazon EU and key European online marketplaces — including eBay, Otto, Coolblue, Bol.com, and Fnac Marketplace. Your products stay correctly positioned, competitively priced, and consistently converting. We work in both Seller Central and Vendor Central setups, adapting to your current model or recommending the right structure for your category. We build and optimise your product listings, manage sponsored campaigns across all channels, and conduct proactive eTail monitoring to catch problems — from pricing erosion to unauthorised third-party sellers — before they damage your brand. Our strategic approach connects marketplace performance back to your broader EMEA retail strategy. Online and offline channels reinforce rather than undercut each other. Also called: Amazon agency; marketplace management; Seller Central; Vendor Central Key capabilities: Full-service Amazon management — Seller and Vendor Central — across pan-European marketplaces; Strategic management of European marketplaces (eBay, Otto, Coolblue, Bol.com, Fnac Marketplace); TikTok Shop management across EU5 (FR, DE, IT, IE, ES): four-lever model — Storefront, Affiliate, GMV Max Ads, Live Shopping; Targeted sponsored campaigns across all online channels; Proactive eTail monitoring — pricing stability, content drift, unauthorised sellers Seller or Vendor, run properly — Amazon rewards the brands that maintain their catalogue every week and punishes the ones that set it up once. Catalogue and listing build, A+ content, variation structure; Sponsored campaigns budgeted against margin, not impressions; Buy box and pricing stability across the EU marketplaces; Seller Central and Vendor Central, or the move between them The channels beyond Amazon — In most European markets a second marketplace outsells Amazon in the category. We run those too, on the same price and content standard. eBay, Otto, Coolblue, Bol.com and Fnac Marketplace; TikTok Shop across EU5, on the four-lever model: storefront, affiliate, GMV Max ads, live shopping; One price and one content standard across every channel; Online and offline planned together, so the channels stop undercutting each other What we do every week: Audit — Content, buy box, pricing, ad spend and the seller landscape on every marketplace the brand is already on. What is losing money is named before anything is optimised. Build — Listings and A+ content written for the market, not translated from the US master. Category terms differ per country and so does what a buyer searches for. Advertise — Sponsored campaigns per marketplace, steered on contribution margin. Spend follows the SKUs that earn, and stops on the ones that do not. Defend — Proactive eTail monitoring: pricing erosion, content drift and unauthorised third-party sellers, caught before they reach the brand's own retail negotiations. Audit → Listings → Content → Advertising → Repricing → Monitoring Frequently asked: Seller Central or Vendor Central? Whichever earns more in your category, and we run both. Amazon Vendor trades price control for volume and retail media weight; Seller keeps the price and the margin and costs more operational attention. We model the two against your category before recommending one. Which marketplaces beyond Amazon? eBay, Otto, Coolblue, Bol.com and Fnac Marketplace, managed as one plan. Marketplace optimisation is not six copies of the Amazon listing: Otto's search works on different attributes, Bol.com sells in Dutch, and eTail monitoring runs across all of them so one channel does not undercut the retailer. Do you run the advertising too? Yes. Sponsored Products, Sponsored Brands and Sponsored Display on Amazon, plus the equivalents on the other marketplaces, planned against the same sell-out target as the listings. Social commerce sits next to it: TikTok Shop across EU5 on a four-lever model of storefront, affiliate, GMV Max ads and live shopping. What do you do about unauthorised sellers? Watch for them continuously and act before the buy box moves. eTail monitoring covers pricing erosion, content drift and third-party sellers who should not be there. On a selective distribution model most of them can be traced back to a distributor, which makes the conversation short.