Oura
Brand experiences at the Elkjøp campus
Case study · coming soon03 / 06
Two paths, one goal: experiences that create demand, and retail formats that convert it. 30,000+ product demonstrations and 200+ brand events a year, staffed by trained specialists across 4 territories, from a single pop-up to a multi-market rollout.
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Online research builds the shortlist.
Physical experience builds the conviction to buy, and that is the moment this service owns.
We work two paths to the same goal.
The first creates demand: roadshows, trade-show and exhibition booths such as IFA, and branded experiences that reach people before the sale, including Meta's European event staffing programme, which we run end-to-end from recruiting and training to on-site leadership.
The second converts it: shop-in-shops, pop-ups, brand stores and dedicated brand spaces inside retailers, staffed by specialists who turn footfall into a sale.
Examples both paths can be judged on: the brand space we created for Google inside MediaMarkt, and the Elkjøp campus, where we designed the retail training concept and deliver brand experiences for Remarkable and Oura.
Behind both paths runs one engine.
We build a specialist culture through product and storytelling training with experience-first onboarding.
We enable guided selling with hands-on demonstrations, customer education and consultation.
We measure what happened through engagement and conversion tracking, retail feedback and store-by-store visibility.
And we grow the community that carries it, through specialist recognition and retail community engagement.
Delivery runs from strategy and concept through production, staffing, execution and optimisation, so one team stays accountable from the first drawing to the last shift: 30,000+ product demonstrations and 200+ brand events per year.
What's included
How we work
Awareness and interest
Reach the audience before the sale, in the places where a category gets decided.
Trial, trust and purchase
Turn footfall into a sale, at the shelf and in the spaces around it.
The experience engine
A specialist culture: brand and retail experience specialists, trained in product and storytelling, onboarded experience-first.
Guided selling: hands-on demonstrations, customer education and consultation instead of a scripted pitch.
Performance visibility: engagement and conversion tracking, retail feedback, results readable store by store.
Community and growth: specialist recognition, retail community engagement, activation moments people want to work.
Proof

Google — Pixel brand space in MediaMarkt and Saturn
Design, production and staffing from one team. A freestanding brand space in eight stores, with specialists trained to demo Gemini Live, not just the camera.

Meta — European event programme
Exclusive EMEA staffing partner. We built and ran Meta's European event programme end-to-end, from recruiting and training to on-site leadership.
Elkjøp Campus — retail training at scale
A retail training concept and booth experience, designed for Remarkable and delivered across four countries.
Testimonials
“You guys were the backbone of our operation from day one — and in terms of agencies available in this space, you're the best. Point blank.”

Goetz Lehnig
General Manager Retail Sales
“We opened on almost 110 stores within four months — which surprised me a lot at the time. I don't think there's any distributor or agency doing a better job than nonplusultra.”

Thomas Zhang
Sales Director Europe
“You essentially became part of our team. You soaked up the brand DNA — brought it to your retail contacts and made them part of our success. That was the key factor for scaling across multiple countries and years.”
Burkhard Triebel
VP Growth
“When I look at those 120 stores, we created a very detailed plan — store level, SKU level, accessory level. That actually improved our sell-out by 3, 4, 5×. Their data and retail analytics setup is definitely one of their USPs.”

Aleksandar Naum
Director DACH
“The work and relationship with nonplusultra is very efficient and very creative — they understand our mission and make my life a lot easier.”

Rod Stohrer
Head of Brand
“It's very comfortable, it's very reliable — and in general they're a very good team player. With nonplusultra we create genuine market access across Europe.”
Andreas Roth
Director Distribution
“Sometimes we need someone who understands both sides — and that's where nonplusultra comes into play. I sense a lot of commitment and it's very pragmatic.”
Peter Hölzl
Retail Strategy
Case studies
Dedicated brand space inside MediaMarkt
Read the case →Oura
Brand experiences at the Elkjøp campus
Case study · coming soonReady to grow in EMEA?
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