Dedicated brand space inside MediaMarkt
Case study · coming soon04 / 05
Brand Staffing & Experiences — EMEA Tech Brands
30,000+ product demos and 200+ events per year. Highest-quality brand staffing and live brand experiences across EMEA — from pop-ups and trade-show booths to retailer campuses and dedicated brand spaces inside stores.
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How a brand shows up in physical space decides whether a shopper chooses it. nonplusultra staffs brands and builds their live experiences across EMEA, wherever the consumer meets the product.
Trained brand specialists run product demonstrations and consumer conversations that drive conversion and deepen brand perception, and we design, build, and manage the spaces they work in.
That ranges from dedicated brand spaces inside retail stores (the brand space we created for Google inside MediaMarkt is one best-practice example) to pop-ups, trade-show and exhibition booths such as IFA, retailer in-house exhibitions and campuses such as the Elkjøp campus, where we run brand experiences for Remarkable and Oura, and exclusive brand boutiques.
We also run full brand-events programmes end-to-end, including Meta's European events business.
From first design and architecture through installation, staffing, and ongoing management, we own the full brand experience: 30,000+ product demonstrations and 200+ events per year.
What's included
- Highest-quality brand staffing across EMEA: trained brand specialists running 30,000+ product demos and 200+ events per year, driving conversion and deepening brand perception
- Dedicated brand spaces inside retail stores, designed, built, and managed end-to-end (e.g. the Google brand space inside MediaMarkt)
- Pop-ups, trade-show and exhibition booths (e.g. IFA), plus retailer in-house exhibitions and campuses (e.g. the Elkjøp campus for Remarkable and Oura)
- Full-service brand events run end-to-end, including Meta's European events business
- Exclusive brand boutiques plus permanent and temporary spaces: design, architecture, installation, staffing, and ongoing management under one roof
Testimonials
What our clients say
Guaranteed retail success for Meta across EMEA.
“You guys were the backbone of our operation from day one — and in terms of agencies available in this space, you're the best. Point blank.”

Goetz Lehnig
General Manager Retail Sales
Perfecting European retail for Shokz.
“We opened on almost 110 stores within four months — which surprised me a lot at the time. I don't think there's any distributor or agency doing a better job than nonplusultra.”

Thomas Zhang
Sales Director Europe
Driving retail impact with SumUp across Europe.
“You essentially became part of our team. You soaked up the brand DNA — brought it to your retail contacts and made them part of our success. That was the key factor for scaling across multiple countries and years.”
Burkhard Triebel
VP Growth
Data-driven market entry for XGIMI in EMEA.
“When I look at those 120 stores, we created a very detailed plan — store level, SKU level, accessory level. That actually improved our sell-out by 3, 4, 5×. Their data and retail analytics setup is definitely one of their USPs.”

Aleksandar Naum
Director DACH
Bringing iFixit into mainstream European retail.
“The work and relationship with nonplusultra is very efficient and very creative — they understand our mission and make my life a lot easier.”

Rod Stohrer
Head of Brand
Building European market access — from the distributor's perspective.
“It's very comfortable, it's very reliable — and in general they're a very good team player. With nonplusultra we create genuine market access across Europe.”
Andreas Roth
Director Distribution
What great brand partnerships look like inside Europe's largest CE retailer.
“Sometimes we need someone who understands both sides — and that's where nonplusultra comes into play. I sense a lot of commitment and it's very pragmatic.”
Peter Hölzl
Retail Strategy
Case studies
Selected work across EMEA
Oura
Brand experiences at the Elkjøp campus
Case study · coming soonReady to grow in EMEA?
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Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.
