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04 / 05

Brand Staffing & Experiences — EMEA Tech Brands

30,000+ product demos and 200+ events per year. Highest-quality brand staffing and live brand experiences across EMEA — from pop-ups and trade-show booths to retailer campuses and dedicated brand spaces inside stores.

Entering EMEA or scaling an existing operation? Talk to the right expert for your market.

Book a Discovery Call

Overview

How a brand shows up in physical space decides whether a shopper chooses it. nonplusultra staffs brands and builds their live experiences across EMEA, wherever the consumer meets the product.

Trained brand specialists run product demonstrations and consumer conversations that drive conversion and deepen brand perception, and we design, build, and manage the spaces they work in.

That ranges from dedicated brand spaces inside retail stores (the brand space we created for Google inside MediaMarkt is one best-practice example) to pop-ups, trade-show and exhibition booths such as IFA, retailer in-house exhibitions and campuses such as the Elkjøp campus, where we run brand experiences for Remarkable and Oura, and exclusive brand boutiques.

We also run full brand-events programmes end-to-end, including Meta's European events business.

From first design and architecture through installation, staffing, and ongoing management, we own the full brand experience: 30,000+ product demonstrations and 200+ events per year.

What's included

  • Highest-quality brand staffing across EMEA: trained brand specialists running 30,000+ product demos and 200+ events per year, driving conversion and deepening brand perception
  • Dedicated brand spaces inside retail stores, designed, built, and managed end-to-end (e.g. the Google brand space inside MediaMarkt)
  • Pop-ups, trade-show and exhibition booths (e.g. IFA), plus retailer in-house exhibitions and campuses (e.g. the Elkjøp campus for Remarkable and Oura)
  • Full-service brand events run end-to-end, including Meta's European events business
  • Exclusive brand boutiques plus permanent and temporary spaces: design, architecture, installation, staffing, and ongoing management under one roof

Testimonials

What our clients say

Goetz Lehnig
Consumer Electronics

Guaranteed retail success for Meta across EMEA.

You guys were the backbone of our operation from day one — and in terms of agencies available in this space, you're the best. Point blank.

Meta

Goetz Lehnig

General Manager Retail Sales

Thomas Zhang
Audio / Wearables

Perfecting European retail for Shokz.

We opened on almost 110 stores within four months — which surprised me a lot at the time. I don't think there's any distributor or agency doing a better job than nonplusultra.

Shokz

Thomas Zhang

Sales Director Europe

Burkhard Triebel
Fintech / POS Hardware

Driving retail impact with SumUp across Europe.

You essentially became part of our team. You soaked up the brand DNA — brought it to your retail contacts and made them part of our success. That was the key factor for scaling across multiple countries and years.

SumUp

Burkhard Triebel

VP Growth

Aleksandar Naum
Projectors / Display

Data-driven market entry for XGIMI in EMEA.

When I look at those 120 stores, we created a very detailed plan — store level, SKU level, accessory level. That actually improved our sell-out by 3, 4, 5×. Their data and retail analytics setup is definitely one of their USPs.

XGIMI

Aleksandar Naum

Director DACH

Rod Stohrer
Tools & Accessories

Bringing iFixit into mainstream European retail.

The work and relationship with nonplusultra is very efficient and very creative — they understand our mission and make my life a lot easier.

iFixit

Rod Stohrer

Head of Brand

Andreas Roth
Distribution Partner

Building European market access — from the distributor's perspective.

It's very comfortable, it's very reliable — and in general they're a very good team player. With nonplusultra we create genuine market access across Europe.

TD SYNNEX

Andreas Roth

Director Distribution

Peter Hölzl
Retail Partner

What great brand partnerships look like inside Europe's largest CE retailer.

Sometimes we need someone who understands both sides — and that's where nonplusultra comes into play. I sense a lot of commitment and it's very pragmatic.

MediaMarktSaturn

Peter Hölzl

Retail Strategy

Case studies

Selected work across EMEA

Google

Google

Dedicated brand space inside MediaMarkt

Case study · coming soon
Oura

Oura

Brand experiences at the Elkjøp campus

Case study · coming soon

Ready to grow in EMEA?

Every successful launch starts with the right conversation.

Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.