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Brand Staffing & Experiences — EMEA Tech Brands

Two paths, one goal: experiences that create demand, and retail formats that convert it. 30,000+ product demonstrations and 200+ brand events a year, staffed by trained specialists across 4 territories, from a single pop-up to a multi-market rollout.

Entering EMEA or scaling an existing operation? Talk to the right expert for your market.

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Overview

Online research builds the shortlist.

Physical experience builds the conviction to buy, and that is the moment this service owns.

We work two paths to the same goal.

The first creates demand: roadshows, trade-show and exhibition booths such as IFA, and branded experiences that reach people before the sale, including Meta's European event staffing programme, which we run end-to-end from recruiting and training to on-site leadership.

The second converts it: shop-in-shops, pop-ups, brand stores and dedicated brand spaces inside retailers, staffed by specialists who turn footfall into a sale.

Examples both paths can be judged on: the brand space we created for Google inside MediaMarkt, and the Elkjøp campus, where we designed the retail training concept and deliver brand experiences for Remarkable and Oura.

Behind both paths runs one engine.

We build a specialist culture through product and storytelling training with experience-first onboarding.

We enable guided selling with hands-on demonstrations, customer education and consultation.

We measure what happened through engagement and conversion tracking, retail feedback and store-by-store visibility.

And we grow the community that carries it, through specialist recognition and retail community engagement.

Delivery runs from strategy and concept through production, staffing, execution and optimisation, so one team stays accountable from the first drawing to the last shift: 30,000+ product demonstrations and 200+ brand events per year.

What's included

  • Create demand: roadshows, trade-show and exhibition booths (e.g. IFA) and branded experiences that reach the audience before the sale, including Meta's European event staffing programme run end-to-end from recruiting and training to on-site leadership
  • Convert demand: shop-in-shops, pop-ups, brand stores and dedicated brand spaces inside retailers (e.g. the Google brand space inside MediaMarkt), staffed to turn footfall into a sale
  • Brand and Retail Experience Specialists trained in product knowledge and storytelling, with experience-first onboarding: 30,000+ product demonstrations and 200+ brand events per year
  • Guided selling as a discipline, not a shift: hands-on demonstrations, customer education and consultation, with engagement and conversion tracked store by store
  • Retail spaces and training concepts designed and built, then run (e.g. the Elkjøp campus, where we deliver brand experiences for Remarkable and Oura)
  • One team from strategy and concept through production, staffing, execution and optimisation, across 4 territories, from a single pop-up to a rollout across markets

How we work

Two paths, one goal

Awareness and interest

Create demand

Reach the audience before the sale, in the places where a category gets decided.

  • Roadshows, trade shows and exhibitions (IFA, Intersolar)
  • Branded experiences and brand event programmes
  • Brand Experience Specialists trained in product and storytelling
  • Concept, design and production of the space itself

Trial, trust and purchase

Convert demand

Turn footfall into a sale, at the shelf and in the spaces around it.

  • Shop-in-shops and pop-up stores
  • Brand stores and dedicated brand spaces inside retailers
  • Retail Experience Specialists running demos and consultation
  • Retail training concepts, designed and delivered

The experience engine

From experience to conversion

  1. 01

    Build

    A specialist culture: brand and retail experience specialists, trained in product and storytelling, onboarded experience-first.

  2. 02

    Enable

    Guided selling: hands-on demonstrations, customer education and consultation instead of a scripted pitch.

  3. 03

    Measure

    Performance visibility: engagement and conversion tracking, retail feedback, results readable store by store.

  4. 04

    Grow

    Community and growth: specialist recognition, retail community engagement, activation moments people want to work.

  1. Strategy
  2. Concept
  3. Production
  4. Staffing
  5. Execution
  6. Optimisation

Proof

What we have delivered

A nonplusultra Brand Experience Specialist demonstrating a Google Pixel 9 Pro in the brand space

Google — Pixel brand space in MediaMarkt and Saturn

Design, production and staffing from one team. A freestanding brand space in eight stores, with specialists trained to demo Gemini Live, not just the camera.

live demos delivered
3,500+live demos delivered
MediaMarkt and Saturn stores
0MediaMarkt and Saturn stores
combined store footfall
17.3Mcombined store footfall
Read the case →
The nonplusultra brand experience team at Meta Beach, Cannes Lions 2026

Meta — European event programme

Exclusive EMEA staffing partner. We built and ran Meta's European event programme end-to-end, from recruiting and training to on-site leadership.

activations in 2025
0+activations in 2025
countries covered
0countries covered
satisfaction rate
94.5%satisfaction rate

Elkjøp Campus — retail training at scale

A retail training concept and booth experience, designed for Remarkable and delivered across four countries.

associates trained in 4 days
0associates trained in 4 days
out of 5 satisfaction
4.7out of 5 satisfaction
countries delivered
0countries delivered

Testimonials

What our clients say

Goetz Lehnig
Consumer Electronics

Guaranteed retail success for Meta across EMEA.

You guys were the backbone of our operation from day one — and in terms of agencies available in this space, you're the best. Point blank.

Meta

Goetz Lehnig

General Manager Retail Sales

Thomas Zhang
Audio / Wearables

Perfecting European retail for Shokz.

We opened on almost 110 stores within four months — which surprised me a lot at the time. I don't think there's any distributor or agency doing a better job than nonplusultra.

Shokz

Thomas Zhang

Sales Director Europe

Burkhard Triebel
Fintech / POS Hardware

Driving retail impact with SumUp across Europe.

You essentially became part of our team. You soaked up the brand DNA — brought it to your retail contacts and made them part of our success. That was the key factor for scaling across multiple countries and years.

SumUp

Burkhard Triebel

VP Growth

Aleksandar Naum
Projectors / Display

Data-driven market entry for XGIMI in EMEA.

When I look at those 120 stores, we created a very detailed plan — store level, SKU level, accessory level. That actually improved our sell-out by 3, 4, 5×. Their data and retail analytics setup is definitely one of their USPs.

XGIMI

Aleksandar Naum

Director DACH

Rod Stohrer
Tools & Accessories

Bringing iFixit into mainstream European retail.

The work and relationship with nonplusultra is very efficient and very creative — they understand our mission and make my life a lot easier.

iFixit

Rod Stohrer

Head of Brand

Andreas Roth
Distribution Partner

Building European market access — from the distributor's perspective.

It's very comfortable, it's very reliable — and in general they're a very good team player. With nonplusultra we create genuine market access across Europe.

TD SYNNEX

Andreas Roth

Director Distribution

Peter Hölzl
Retail Partner

What great brand partnerships look like inside Europe's largest CE retailer.

Sometimes we need someone who understands both sides — and that's where nonplusultra comes into play. I sense a lot of commitment and it's very pragmatic.

MediaMarktSaturn

Peter Hölzl

Retail Strategy

Case studies

Selected work across EMEA

A specialist showing Gemini Live on the demo wall of the Google Pixel brand space

Google

Dedicated brand space inside MediaMarkt

Read the case →
Oura

Oura

Brand experiences at the Elkjøp campus

Case study · coming soon

Ready to grow in EMEA?

Every successful launch starts with the right conversation.

Consumer electronics brands trust nonplusultra to launch and scale across European retail. Let's talk about your growth.

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