EMEA Retail Growth Partner
for Tech Brands

nonplusultra manages the full European retail operation for consumer electronics brands: distribution, field sales, data intelligence, and marketplace management, as a single embedded team across EMEA. 50+ brands launched across EMEA since 2015, from scale-ups to global corporations, with 100+ specialists on the ground.

Both, as one strategy. nonplusultra manages Amazon EU across Seller and Vendor Central, plus the key European marketplaces: eBay, Otto, Coolblue, Bol.com, and Fnac Marketplace. That covers listing creation and optimisation, A+ content, sponsored campaigns, repricing, and proactive eTail monitoring for pricing erosion and unauthorised third-party sellers. We run online and offline together so the channels reinforce each other instead of competing on price.

Yes. We manage TikTok Shop across the EU5 markets (France, Germany, Italy, Ireland, and Spain) using a four-lever model: Storefront, Affiliate, GMV Max Ads, and Live Shopping. It connects back to the same retail and marketplace strategy, so social commerce reinforces the broader channel mix instead of running in isolation.

Four key reasons. Speed: brands we onboard go from contract to first shelf in 4–6 months, versus 12–18 months building from scratch. Risk reduction: 11-year track record, 25+ active clients, 50+ brands since 2015. Convenience: five services (distributor onboarding, retailer listing, field sales, data reporting, compliance) from one team. Results: 200% YoY for Shokz over four years, 97% POS compliance for Meta, 1,500+ stores for SumUp in year one. The numbers are public.

We operate across EMEA with particular depth in Central Europe (Germany, Austria, Switzerland, Belgium, Netherlands), North Europe (UK, Ireland, Sweden, Denmark, Norway, Finland), South Europe (France, Italy, Spain, Portugal), Eastern Europe (Czech Republic, Slovakia, Hungary, Romania, Croatia), and the Middle East (UAE, Saudi Arabia, Kuwait, Qatar).